Lead Generation Simplified
If your business relies on leads to grow, you’re in the right place. On The Paid Leads Playbook Podcast, host Wickus Van Wyk pulls back the curtain on how to generate and convert paid media leads profitably. Whether you’re an online coach, consultant, local business, or national franchise, if you’re running Meta or Google ads (or want to) to generate leads, this show gives you actionable strategies that actually work. Since 2018, Wickus and his team have built one of Africa’s largest D2C marketing agencies, driving over $200M in sales for more than 600 brands. Now he’s sharing his best-kept tactics, frameworks, and AI-driven insights to help you scale smarter. Subscribe for weekly episodes on lead quality, conversion tactics, platform updates, and building reliable lead acquisition systems that fuel your growth.
Lead Generation Simplified
5 Ways To Improve Meta Lead Quality
Are you tired of wasting money on low-quality leads from your Meta ads? In this video, we'll show you how to increase lead quality on Meta and improve your lead conversion rate. You'll learn the secrets to creating effective Facebook ads targeting strategies that attract high-quality leads, and how to optimize your website for maximum lead conversion. Whether you're struggling to convert leads into clients or simply want to reduce your cost per lead, this video is for you. Discover the best practices for lead generation on Meta and start driving more sales from your ad spend. Learn how to improve Facebook lead quality and convert leads into paying customers. By the end of this video, you'll have the skills and knowledge to increase your lead quality and drive more revenue from your Meta ads.