Lead Generation Simplified
If your business relies on leads to grow, you’re in the right place. On The Paid Leads Playbook Podcast, host Wickus Van Wyk pulls back the curtain on how to generate and convert paid media leads profitably. Whether you’re an online coach, consultant, local business, or national franchise, if you’re running Meta or Google ads (or want to) to generate leads, this show gives you actionable strategies that actually work. Since 2018, Wickus and his team have built one of Africa’s largest D2C marketing agencies, driving over $200M in sales for more than 600 brands. Now he’s sharing his best-kept tactics, frameworks, and AI-driven insights to help you scale smarter. Subscribe for weekly episodes on lead quality, conversion tactics, platform updates, and building reliable lead acquisition systems that fuel your growth.
Lead Generation Simplified
Latest Episodes
Why Your Facebook Ads Are Getting Bad Leads
Low cost leads don’t always mean good quality leads. If your lead quality is dropping, the issue usually isn’t the leads, it’s the system behind them.In this episode, we break down how local businesses and service businesses can improve...
Using Meta’s Andromedan Update to Grow Your Local Business in 2026
In this episode, we break down Meta’s Andromedan update and what it really means for local businesses going into 2026. We talk about the shift away from micro-targeting, why creative strategy is now the main driver of performance, and how Meta’...
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How To Calculate The Perfect Marketing Spend (The Right Way)
How Much Should You Really Spend on Paid Ads?If your business relies on lead generation or paid advertising, you've probably asked: "How much should I actually spend on marketing?" In this episode, ...
5 Ways To Improve Meta Lead Quality
Are you tired of wasting money on low-quality leads from your Meta ads? In this video, we'll show you how to increase lead quality on Meta and improve your lead conversion rate. You'll learn the secrets to creating effective Facebook ads target...