Lead Generation Simplified
If your business relies on leads to grow, you’re in the right place. On The Paid Leads Playbook Podcast, host Wickus Van Wyk pulls back the curtain on how to generate and convert paid media leads profitably. Whether you’re an online coach, consultant, local business, or national franchise, if you’re running Meta or Google ads (or want to) to generate leads, this show gives you actionable strategies that actually work. Since 2018, Wickus and his team have built one of Africa’s largest D2C marketing agencies, driving over $200M in sales for more than 600 brands. Now he’s sharing his best-kept tactics, frameworks, and AI-driven insights to help you scale smarter. Subscribe for weekly episodes on lead quality, conversion tactics, platform updates, and building reliable lead acquisition systems that fuel your growth.
Lead Generation Simplified
How To Calculate The Perfect Marketing Spend (The Right Way)
How Much Should You Really Spend on Paid Ads?
If your business relies on lead generation or paid advertising, you've probably asked: "How much should I actually spend on marketing?" In this episode, we break down the math behind paid ads, step by step. From CPA to average order value, conversion rates to profit margins, you’ll learn how to reverse-engineer your ad spend based on real numbers (even if you’re starting with estimates).
This isn’t theory, it’s a practical, profit-focused walkthrough that helps you calculate what’s realistic, what’s scalable, and what might be holding you back.
💡 Whether you're spending $1K or $10K/month, this episode will help you get clear on your numbers and what to do next.
▶️ Listen now and make your marketing spend make sense.