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Lead Generation Simplified
If your business relies on leads to grow, you’re in the right place. On The Paid Leads Playbook Podcast, host Wickus Van Wyk pulls back the curtain on how to generate and convert paid media leads profitably. Whether you’re an online coach, consultant, local business, or national franchise, if you’re running Meta or Google ads (or want to) to generate leads, this show gives you actionable strategies that actually work. Since 2018, Wickus and his team have built one of Africa’s largest D2C marketing agencies, driving over $200M in sales for more than 600 brands. Now he’s sharing his best-kept tactics, frameworks, and AI-driven insights to help you scale smarter. Subscribe for weekly episodes on lead quality, conversion tactics, platform updates, and building reliable lead acquisition systems that fuel your growth.
Lead Generation Simplified
Using Meta’s Andromedan Update to Grow Your Local Business in 2026
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In this episode, we break down Meta’s Andromedan update and what it really means for local businesses going into 2026. We talk about the shift away from micro-targeting, why creative strategy is now the main driver of performance, and how Meta’s AI is changing the way campaigns are built and optimised.
We also get into how to scale a local business, how to turn around struggling companies, when to use Meta vs Google ads, and why most businesses fail at lead conversion. From creative variety and UGC to CRM integration, follow-up systems, and attribution, this is a practical conversation about what actually drives growth.
If you’re a local business owner or operator who wants to stay ahead of the changes and use them to your advantage, this episode will give you clarity.