Lead Generation Simplified
If your business relies on leads to grow, you’re in the right place. On The Paid Leads Playbook Podcast, host Wickus Van Wyk pulls back the curtain on how to generate and convert paid media leads profitably. Whether you’re an online coach, consultant, local business, or national franchise, if you’re running Meta or Google ads (or want to) to generate leads, this show gives you actionable strategies that actually work. Since 2018, Wickus and his team have built one of Africa’s largest D2C marketing agencies, driving over $200M in sales for more than 600 brands. Now he’s sharing his best-kept tactics, frameworks, and AI-driven insights to help you scale smarter. Subscribe for weekly episodes on lead quality, conversion tactics, platform updates, and building reliable lead acquisition systems that fuel your growth.
Lead Generation Simplified
Why Your Facebook Ads Are Getting Bad Leads
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Low cost leads don’t always mean good quality leads. If your lead quality is dropping, the issue usually isn’t the leads, it’s the system behind them.
In this episode, we break down how local businesses and service businesses can improve lead quality using better ad positioning, clearer messaging, and proper backend tracking. You’ll see why most businesses try to fix lead quality too late, and how to engineer better results over time using real data instead of frustration.
We cover why lead quality starts at the ad level, how creatives and offers attract different types of buyers, why over-qualifying with forms can hurt conversions, and how CRM data and Meta’s Conversions API help you train the algorithm to find better prospects.
In this video, you’ll learn:
Why low CPL often produces low-quality leads
How ad creative and messaging control lead quality
When qualification questions help and when they block good leads
How to measure lead quality using CRM stages and ratios
Why brand credibility and reviews impact conversions
How omnichannel follow-up increases bookings and quote acceptance
How Meta CAPI improves lead quality over time
Subscribe for more practical lead generation and ads advice for service businesses.