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Destination Roadmapping
A 10-minute spark of inspiration with a side of tough love—helping small towns create big impact through tourism, events, and unforgettable visitor experiences.
Destination Roadmapping
Latest Episodes
Are You Funding Symptoms or Solutions?
Are you creating solutions or just making the symptom look better?In this episode of Destination Roadmapping, Vicky looks at what happens when short-term fixes quietly become long-term strategies. A program, event, or initiative may imp...
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What's Holding Your Destination Back?
Sometimes a good project doesn’t fail because it was a bad idea. It fails because the conditions it needed were never put in place.In this episode of Destination Roadmapping, Vicky looks at the gap between what communities build...
Does Your Community Need More Ideas?
Small towns rarely suffer from a shortage of ideas.The problem is what happens when every new idea gets added to the pile and almost nothing ever comes off.In this episode, Vicky talks about why “good idea” does not automatically ...
What Does Success Look Like in 5 Years?
Do you have any idea what tourism success could look like in your community five years from now?Far too often, we measure progress by what we started, what we built, what we promoted, or funded. Unfortunately, activity does not always gu...
What Happens When Your Champion Leaves?
What if your tourism champion walks out the door? Vicky tackles the silent risk lurking behind over-dependence on one champion in this episode of Destination Roadmapping. She addresses lost relationships, undocumented history, shaky partnership...