Destination Roadmapping

Bronze Plaques are Not a Tourism Strategy

Vicky Soderberg Episode 5

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If your “big” plan for showing off your town’s history is a shiny square on a stick, we need to talk.

In this episode of Destination Roadmapping, I’m sharing five ways to turn your community’s past into a living, breathing, cash-generating experience.

You’ll discover how to:

  • Enhance “read-and-run” plaques with experiences visitors actually feel.
  • Turn history into something people can taste, touch, and post about.
  • Package the past for short attention spans—without watering it down.

Plus, real-world examples of towns that added to the bronze and built buzz. 

Plaques have their place. But if they’re your only play, you’re playing small—and your visitors are leaving early. Let’s fix that.

Thanks for listening!

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