The Vendor Experience Impact

Vendors make a decision about your event long before the last attendee leaves and it quietly determines your event’s quality, revenue, and reputation.

In this episode, we unpack the vendor experience nobody talks about: load-in chaos, unclear communication, uneven enforcement, poor sales flow, and the tiny frictions that add up to “never again.” Vendors rarely complain. They just stop coming back. When they do, your event feels it. Thinner lineups, lower-quality offerings, and less energy on the ground.

This is an extremely practical episode about how vendors actually evaluate events, what makes them return year after year, and how small, intentional improvements can dramatically upgrade your event without increasing your budget. If you want better vendors, stronger sales, and an event that levels up instead of coasting, this conversation matters.

Thanks for listening!

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