Destination Roadmapping
A 10-minute spark of inspiration with a side of tough love—helping small towns create big impact through tourism, events, and unforgettable visitor experiences.
Destination Roadmapping
Is Being Historic a Gift or a Curse?
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Being historic can be one of a community’s greatest tourism assets, or it can be a very comfortable excuse for offering visitors remarkably little to do.
In this episode, Vicky explores the difference between documenting history and creating an experience. You’ll learn how to move beyond dates, plaques, and attractive old buildings by focusing on people, choices, consequences, and the ways the past still shapes your community today.
Success is not simply teaching visitors your history. Success is helping them find themselves somewhere inside it and giving them a story they will carry home.
Plus, the Destination Roadmapping 50th Episode Thank-You Giveaway has been extended through July 29 at midnight Eastern. One person will win a one-hour strategy session, five people will receive a gift box, and every entrant will receive the Small Town Fix-It Toolkit.
Thanks for listening!
Look for new episodes each Wednesday wherever you get your podcasts, and in the meantime...
Connect with Vicky on LinkedIn