What Matters Marketing
Do you wish you had a Marketing BFF in your hip pocket? Someone with decades of experience that can provide you with valuable tips, current advice and actionable marketing strategies. Great news, you’re in the right place! The What Matters Marketing Show is hosted by the award winning marketer, Kim Skilton who is here to guide you on all things marketing including branding, marketing strategy, social media, content marketing, media buying, promotions, influencer marketing, website optimisation and much more. With more than 20 years marketing experience, plus over 9 years building her own business and helping hundreds of business owners along the way, Kim knows first hand what it takes to build a business from the ground up. Whether you’re an established business owner, a budding entrepreneur or a motivated marketer, each episode is designed to help you be informed and confident in what matters when marketing your business.
What Matters Marketing
#4 Effective Marketing in a Cookieless world
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Kim Skilton
What does the end of the cookie mean for your business?
In this episode of the What Matters Marketing podcast we take a deep dive into:
The impacts of a cookieless world
- What is a cookie
- What is third party, second party and first party data
- Why is third party data being removed
- How you can ensure you’re collecting relevant first party data
- How to use first party data in your marketing
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