What Matters Marketing
Do you wish you had a Marketing BFF in your hip pocket? Someone with decades of experience that can provide you with valuable tips, current advice and actionable marketing strategies. Great news, you’re in the right place! The What Matters Marketing Show is hosted by the award winning marketer, Kim Skilton who is here to guide you on all things marketing including branding, marketing strategy, social media, content marketing, media buying, promotions, influencer marketing, website optimisation and much more. With more than 20 years marketing experience, plus over 9 years building her own business and helping hundreds of business owners along the way, Kim knows first hand what it takes to build a business from the ground up. Whether you’re an established business owner, a budding entrepreneur or a motivated marketer, each episode is designed to help you be informed and confident in what matters when marketing your business.
Episodes
13 episodes
#12 Mastering Influencer Marketing: From Basics to ROI
Not sure if Influencer Marketing is for you? Listen in where I share with you the critical elements you need to know including:What is Influencer MarketingBenefits of Influencer MarketingFinding Suitable In...
•
25:09
#11 Latest Instagram Algorithm Updates
The head of Instagram Adam Mossieri announced last week that they are making changes to the Instagram algorithm with 3 key changes. In this weeks short but sweet episode, I share with you what they are and how you can take advanta...
•
9:03
#10 7 Free Ways To Promote Your Business
With a complex marketing landscape combined with some tough economic times, many business owners are overwhelmed and in doubt with what to do to get more customers. This overwhelm and doubt often leads to business owners ...
•
31:01
#9 10 Tips to SEO Success
In this week's episode, I am covering one of my most favourite marketing strategies and that is SEO - Search Engine Optimisation.In this episode, I share with you some secrets giving you 10 tips to SEO success for your busin...
•
31:23
#8 Googles E-E-A-T and why is it important for SEO
Googles EEAT and why is it important for SEOIf you’re not already familiar with Googles E-E-A-T then you’ll absolutely want to listen in to todays show. I’m going to dive into what Google’s E-E-A-T is why it’s important for your ...
•
28:26
#7 7 Technical Website Requirements
Today I am talking to you about Mastering the Technical Aspects of Website Development providing you with a 7 point checklist.Creating a new website involves more than just its aesthetics and content. While the look, feel, and ov...
•
17:34
#6 The Power Of Customer Reviews
The power of Customer Reviews In today's show we’re going to review Reviews and the power that they have to drive huge success for your business and also the power that they have to kill your business.In E...
•
29:48
#5 How to run a Successful Giveaway
How to run a successful Giveaway Running a giveaway is more than just a chance to gift your existing audience with something special. It's a strategic move to:boost awarenessengage your commu...
•
30:23
#4 Effective Marketing in a Cookieless world
What does the end of the cookie mean for your business?In this episode of the What Matters Marketing podcast we take a deep dive into:The impacts of a cookieless worldWhat is a cookieW...
•
23:13
#3 The difference between Business Strategy and Marketing Strategy
The difference between Business Strategy and Marketing Strategy Strategy. It's a buzzword bandied about in boardrooms and business articles, whispered with reverence and wielded like a secret weapon. But what doe...
•
18:44
#2 The new email deliverability rules and what it means for your business
The new email deliverability rules and what it means for your business. In February 2024, the world’s two major email providers Gmail and Yahoo began to block and aggressively filter incoming email traffic that d...
•
20:26
