Alan Moore: why beauty might be the ultimate metric for cultural change

The On The Horizon podcast series is brought to you by Onefish Twofish: www.onefishcomms.co.uk

In this 45-minute conversation with Alan Moore, speaker, author and creator of beauty in business, you can find out more about how…

• Beauty forms the building blocks for life and therefore a beautiful business in one that is there to add to the world, and the opposite of one that is designed to consume and amass profit at any cost
• We are not really allowed to talk about beauty at work - despite the fact that it’s one of the most powerful organising principles we have available to us as humans
• “Is this the most beautiful decision we can make” is the ultimate cut through. Everyone knows what this means. It speaks to a higher, deeper, more integrated
• Is beauty too high an aspiration for a regular business like yours and mine?
• What beautiful leadership, decision making, culture products and services really look like in practice - from zero hours contracts to fuel emissions.
• None of us want to make ugly decisions - and what beauty truly gives us.
• Our future values are shifting and we want the profitable decision AND the good decision (and millennials are willing to fight for it)

We reference:

• Alan’s book Do Design: Why Beauty is Key to Everything
• A Beautiful Question by Frank Wilczek - a Nobel Prize-winning physicist argues that beauty is the fundamental organizing principle for the entire universe

Find Alan via Onefish Twofish and here:
Beautiful.business
On Twitter @alansmlxl

You can find Onefish Twofish here:
on Twitter @onefishcomms and @cbedingfield
https://www.onefishcomms.co.uk

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