%20(4).png)
Yoga Insider
Welcome to Yoga Insider - a podcast for independent yoga teachers and yoga educators who are ready to grow their impact and elevate their business.
Hosted by Alexandria Waycott, a yoga teacher trainer and educator with 13+ years of teaching experience, Yoga Insider offers a modern and grounded approach to navigating the yoga industry. From building sustainable pre-registered yoga classes to refining your verbal cues, defining your values, setting boundaries, and running profitable trainings and workshops - this podcast offers clear, actionable insights grounded in experience.
Yoga Insider
Rethinking Social Media as a Yoga Teacher
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
In this episode of Yoga Insider, I’m sharing my honest perspective on social media for yoga teachers - based on 14 years of teaching experience building a yoga career both with and without it.
If you’ve ever felt overwhelmed by marketing your yoga offerings in the ever-changing digital landscape… you’re not alone.
I’m walking you through the different “eras” of my own business - from teaching without advertising on social media at all, to navigating sharing my voice online, to building an online platform during COVID, and eventually landing on a more sustainable, intentional approach.
We’ll talk about:
- Why social media is a tool - not your entire business model
- How I use Instagram today (and what I don’t use it for)
- Why your email list matters more than you think
- How social media plays a supporting role as part of a broader ecosystem that supports my business
Instagram: @alexandria.vinyasayoga
YouTube: @yogainsiderpodcast
TikTok: @yogainsiderpodcast
Website: www.alexandriawaycottyoga.com
Send me an email! alexandriawaycottyoga@gmail.com
Music & Production by Kyler Pierce
Photography featured in cover art by Colton Muma