Enterprise Nation: The 99% Club – The Small Business Podcast
Big corporations have no problem getting air time. But what about the other 99% of all businesses?
Hosted by Enterprise Nation CEO Aaron Asadi, The 99% Club is about what it really means to run a small business – from the brilliance to the boring, the magic to the mundane.
Each episode features raw, honest, human conversations with founders from across the small business world. No jargon. No buzzwords. Just real people talking about the things that matter:
– Why they started
– What keeps them going
– What’s falling apart
– What they wish someone had told them earlier
From publishing houses built on philosophy degrees to business plans sketched out between burnout cycles, this show is a home for truth-telling, not hustle culture.
Whether you’re a startup dreamer, side hustler, or seasoned business owner wondering if it’s just you (it’s not) – you’re in the 99% Club. You belong here.
🎧 New episodes dropping regularly
👥 Join the Enterprise Nation community: enterprisenation.com
Enterprise Nation: The 99% Club – The Small Business Podcast
Episode 1: Books, Burdens and a Motivational Goose: The Bookshelf Ltd’s Ameesha Green on the Truth Behind Entrepreneurship
What do a goose, AI-written books, and Windrush memoirs have in common?
They all feature in this inspiring and brutally honest chat with publisher and The Bookshelf Ltd founder, Ameesha Green.
In Episode 1 of The 99% Club – The Small Business Podcast, Enterprise Nation CEO Aaron Asadi sits down with Ameesha to explore the untold realities of running a small business. Together, they cover:
– Why AI is no substitute for human storytelling
– How publishing can empower people to share their legacy
– The mental health cost of entrepreneurship
– Why neurodivergent founders are underserved but essential
– The power of community (and cuddly mascots)
Ameesha also shares the story of Vanessa, a Windrush survivor whose memoir, Sheep, Sheep Come Home, became a university textbook – and an emotional legacy for generations to come.
This is not another business podcast full of hacks and jargon. It’s the stuff that actually matters.
🧠 Authentic stories
📚 Big ideas
💥 Small businesses doing brave things