Enterprise Nation: The 99% Club – The Small Business Podcast
Big corporations have no problem getting air time. But what about the other 99% of all businesses?
Hosted by Enterprise Nation CEO Aaron Asadi, The 99% Club is about what it really means to run a small business – from the brilliance to the boring, the magic to the mundane.
Each episode features raw, honest, human conversations with founders from across the small business world. No jargon. No buzzwords. Just real people talking about the things that matter:
– Why they started
– What keeps them going
– What’s falling apart
– What they wish someone had told them earlier
From publishing houses built on philosophy degrees to business plans sketched out between burnout cycles, this show is a home for truth-telling, not hustle culture.
Whether you’re a startup dreamer, side hustler, or seasoned business owner wondering if it’s just you (it’s not) – you’re in the 99% Club. You belong here.
🎧 New episodes dropping regularly
👥 Join the Enterprise Nation community: enterprisenation.com
Episodes
11 episodes
Episode 11: Merry-Go-Round Club – The Business of Baby Equipment Rental
What if the pram, carrier, cot and breast pump you’ll use for a few months didn’t have to live in your loft forever?In this episode of The 99% Club – The Small Business Podcast, Aaron meets Femke, founder of Merry-Go-Round Club,...
Episode 10: The Empowering Entrepreneur – Property, Petitions and Confidence with Michelle Niziol
What happens when a people-first mortgage broker decides “good rates” aren’t enough – and sets out to change lives, industries and policy?In this episode of The 99% Club – The Small Business Podcast, Aaron speaks with Michell...
Episode 9: Handmade by Tinni – From Stall to Retail with Love & Joy
Can a childhood love of jewellery, a mountaineering knot, and a £45 craft-fair table kickstart a brand?In this episode of The 99% Club – The Small Business Podcast, Enterprise Nation’s Aaron Asadi talks with Paulomi Debnath
Episode 8: Linger – Designing the Trip of a Lifetime
What does it take to plan a sabbatical that actually changes how you feel, not just where you are?In this episode of The 99% Club – The Small Business Podcast, Enterprise Nation’s Aaron Asadi speaks with Steve Wilson, founder of...
Episode 7: Photon Therapeutics — Overtaking Antibiotics in the Fight Against Infection, with Dr Mark Leddy
What if a beam of safe UVC light could do the job of antibiotics for infections?In this episode of The 99% Club – The Small Business Podcast, Enterprise Nation’s Aaron Asadi talks with Dr Mark Leddy, CEO of Photon Therape...
Episode 6: Little Beau Sheep – The Magic of British Wool (and Quieter Tumble Drying)
In this episode of The 99% Club – The Small Business Podcast, Enterprise Nation’s Aaron Asadi speaks with Sarah Turner, founder of Little Beau Sheep, the business blending craft, sustainability...
Episode 5: Focusivity – Finding Stable Ground with Valerie Lothian
How do you keep steady when the professional and the personal collide?In this episode of The 99% Club – The Small Business Podcast, Enterprise Nation’s Aaron Asadi sits down with Valerie Lothian, founder of
Episode 4: The Pure Option – Problem-solving, Perseverance, and Plant-based Packaging
It started with someone dropping litter. It became a mission to replace single-use plastics worldwide.In this episode of The 99% Club, Enterprise Nation’s Aaron Asadi speaks to Charlie, founder of
Episode 3: Building Weebert’s World – Soldiering on with Soldering and Scrapbots
“This isn’t a cottage industry. This is imagination, industry and impact.”At 61, Lotty and her husband Andy didn’t retire quietly – they built a universe from scrap.Literally.In this episode of The 99% Club, Enterp...
Episode 2: Turning Art into Business with Kathy Kyle
In this raw and colourful conversation, Enterprise Nation’s CEO, Aaron Asadi, meets artist and founder Kathy Kyle. It started with burnout, grief, and a stained T-shirt. This is the story of Kathy, who left behind a 25-year c...
Episode 1: Books, Burdens and a Motivational Goose: The Bookshelf Ltd’s Ameesha Green on the Truth Behind Entrepreneurship
What do a goose, AI-written books, and Windrush memoirs have in common?They all feature in this inspiring and brutally honest chat with publisher and The Bookshelf Ltd founder, Ameesha Green.In Episode 1 of The 9...