Enterprise Nation: The 99% Club – The Small Business Podcast
Big corporations have no problem getting air time. But what about the other 99% of all businesses?
Hosted by Enterprise Nation CEO Aaron Asadi, The 99% Club is about what it really means to run a small business – from the brilliance to the boring, the magic to the mundane.
Each episode features raw, honest, human conversations with founders from across the small business world. No jargon. No buzzwords. Just real people talking about the things that matter:
– Why they started
– What keeps them going
– What’s falling apart
– What they wish someone had told them earlier
From publishing houses built on philosophy degrees to business plans sketched out between burnout cycles, this show is a home for truth-telling, not hustle culture.
Whether you’re a startup dreamer, side hustler, or seasoned business owner wondering if it’s just you (it’s not) – you’re in the 99% Club. You belong here.
🎧 New episodes dropping regularly
👥 Join the Enterprise Nation community: enterprisenation.com
Enterprise Nation: The 99% Club – The Small Business Podcast
Episode 4: The Pure Option – Problem-solving, Perseverance, and Plant-based Packaging
It started with someone dropping litter. It became a mission to replace single-use plastics worldwide.
In this episode of The 99% Club, Enterprise Nation’s Aaron Asadi speaks to Charlie, founder of The Pure Option, a business dedicated to creating compostable, plant-based food packaging to replace petroleum plastics.
What began in a Welsh garage as a personal quest to solve the problem of a discarded foam burger box has grown into an award-winning operation with international reach – despite government policies that sometimes make it harder to be sustainable.
•How a moment in a town centre sparked a 15-year journey of research and invention
•Why the UK went from world leader in compostable packaging to falling behind other nations
•The impact of losing 75% of staff and how AI helped run the business leaner than ever
•Why The Pure Option pays tax for not using plastic – and how they’ve innovated around it
•The resilience it takes to survive COVID, policy changes, and market shifts
This is a story about problem-solving, perseverance, and the belief that sustainability should be simple.
🎧 Listen now on Spotify • Apple • YouTube
🌱 thepureoption.com
👥 enterprisenation.com