Enterprise Nation: The 99% Club – The Small Business Podcast
Big corporations have no problem getting air time. But what about the other 99% of all businesses?
Hosted by Enterprise Nation CEO Aaron Asadi, The 99% Club is about what it really means to run a small business – from the brilliance to the boring, the magic to the mundane.
Each episode features raw, honest, human conversations with founders from across the small business world. No jargon. No buzzwords. Just real people talking about the things that matter:
– Why they started
– What keeps them going
– What’s falling apart
– What they wish someone had told them earlier
From publishing houses built on philosophy degrees to business plans sketched out between burnout cycles, this show is a home for truth-telling, not hustle culture.
Whether you’re a startup dreamer, side hustler, or seasoned business owner wondering if it’s just you (it’s not) – you’re in the 99% Club. You belong here.
🎧 New episodes dropping regularly
👥 Join the Enterprise Nation community: enterprisenation.com
Enterprise Nation: The 99% Club – The Small Business Podcast
Episode 6: Little Beau Sheep – The Magic of British Wool (and Quieter Tumble Drying)
In this episode of The 99% Club – The Small Business Podcast, Enterprise Nation’s Aaron Asadi speaks with Sarah Turner, founder of Little Beau Sheep, the business blending craft, sustainability and British farming.
From felted soaps and wool dryer balls to lanolin-rich skincare, Sarah has built a brand rooted in British wool – while also becoming an advocate for the industry itself.
In this conversation, Sarah shares:
•Why the British wool industry is under pressure, and what’s at stake if we don’t support it
•How a craft project at a children’s centre grew into an award-winning small business
•Why 100% British-made products need a Fairtrade-style movement of their own
•What it means to build a business that’s creative, ethical, and family-friendly
This is a story of sheep, soap, sustainability and the fight to keep British heritage alive.
🎧 Listen now on Spotify • Apple • YouTube
🐑 littlebeausheep.com
👥 enterprisenation.com