Enterprise Nation: The 99% Club – The Small Business Podcast
Big corporations have no problem getting air time. But what about the other 99% of all businesses?
Hosted by Enterprise Nation CEO Aaron Asadi, The 99% Club is about what it really means to run a small business – from the brilliance to the boring, the magic to the mundane.
Each episode features raw, honest, human conversations with founders from across the small business world. No jargon. No buzzwords. Just real people talking about the things that matter:
– Why they started
– What keeps them going
– What’s falling apart
– What they wish someone had told them earlier
From publishing houses built on philosophy degrees to business plans sketched out between burnout cycles, this show is a home for truth-telling, not hustle culture.
Whether you’re a startup dreamer, side hustler, or seasoned business owner wondering if it’s just you (it’s not) – you’re in the 99% Club. You belong here.
🎧 New episodes dropping regularly
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Enterprise Nation: The 99% Club – The Small Business Podcast
Episode 9: Handmade by Tinni – From Stall to Retail with Love & Joy
Can a childhood love of jewellery, a mountaineering knot, and a £45 craft-fair table kickstart a brand?
In this episode of The 99% Club – The Small Business Podcast, Enterprise Nation’s Aaron Asadi talks with Paulomi Debnath, founder of Handmade by Tinni, the bold, biodegradable textile-jewellery brand turning rope-knot craft into statement pieces.
Paulomi shares how she went from a sold-out stall in Kolkata as a teen to launching in London, why cotton cords and sustainability are non-negotiable, and how a move from B2C to B2B changed the trajectory of her business.
Inside the episode:
- The origin story – trekking knots meet colour, confidence and craft
- The £45 stand that returned £300 – and the proof of product it gave
- How press features and community collaborations compound visibility
- Moving from B2C into B2B – first wholesale orders, museum stockists, and realistic pacing for a handmade brand
- Positivity, persistence, and staying authentic when the economy bites
🎧 Listen on Spotify • Apple • YouTube
🌐 Handmade by Tinni
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