Enterprise Nation: The 99% Club – The Small Business Podcast
Big corporations have no problem getting air time. But what about the other 99% of all businesses?
Hosted by Enterprise Nation CEO Aaron Asadi, The 99% Club is about what it really means to run a small business – from the brilliance to the boring, the magic to the mundane.
Each episode features raw, honest, human conversations with founders from across the small business world. No jargon. No buzzwords. Just real people talking about the things that matter:
– Why they started
– What keeps them going
– What’s falling apart
– What they wish someone had told them earlier
From publishing houses built on philosophy degrees to business plans sketched out between burnout cycles, this show is a home for truth-telling, not hustle culture.
Whether you’re a startup dreamer, side hustler, or seasoned business owner wondering if it’s just you (it’s not) – you’re in the 99% Club. You belong here.
🎧 New episodes dropping regularly
👥 Join the Enterprise Nation community: enterprisenation.com
Enterprise Nation: The 99% Club – The Small Business Podcast
Episode 10: The Empowering Entrepreneur – Property, Petitions and Confidence with Michelle Niziol
What happens when a people-first mortgage broker decides “good rates” aren’t enough – and sets out to change lives, industries and policy?
In this episode of The 99% Club – The Small Business Podcast, Aaron speaks with Michelle Niziol – founder of seven businesses, King’s Trust ambassador for Women Supporting Women, and creator of The Empowering Entrepreneur.
Michelle shares how early hardship pushed her into work, property-investing at 18, and building a client-education model that’s retired customers early. She also explains her petition to make childcare a legitimate business expense for self-employed founders, and her wider views on rebuilding UK business confidence.
Inside the episode:
- From nearly homeless at 17 to first home at 18 – the origin of a problem-solving operator
- Why her mortgage practice is really a client education engine: equity, portfolios, and financial freedom
- The “give, give, give” growth loop – building a referral-only business by changing outcomes, not just rates
- The Empowering Entrepreneur: a passion project to boost women’s confidence, skills and momentum
- Policy talk: childcare as a business expense, funding gaps for women, and a call for a business-rates amnesty to revive high streets
- The lettings landscape: regulation good, NI on rental income risky, and why PRS still matters for mobility
- Culture over convenience: buying a premises post-Covid to build team cohesion and community
🎧 Listen on Spotify • Apple • YouTube
🌐 The Empowering Entrepreneur
👥 Enterprise Nation