Enterprise Nation: The 99% Club – The Small Business Podcast
Big corporations have no problem getting air time. But what about the other 99% of all businesses?
Hosted by Enterprise Nation CEO Aaron Asadi, The 99% Club is about what it really means to run a small business – from the brilliance to the boring, the magic to the mundane.
Each episode features raw, honest, human conversations with founders from across the small business world. No jargon. No buzzwords. Just real people talking about the things that matter:
– Why they started
– What keeps them going
– What’s falling apart
– What they wish someone had told them earlier
From publishing houses built on philosophy degrees to business plans sketched out between burnout cycles, this show is a home for truth-telling, not hustle culture.
Whether you’re a startup dreamer, side hustler, or seasoned business owner wondering if it’s just you (it’s not) – you’re in the 99% Club. You belong here.
🎧 New episodes dropping regularly
👥 Join the Enterprise Nation community: enterprisenation.com
Enterprise Nation: The 99% Club – The Small Business Podcast
Episode 11: Merry-Go-Round Club – The Business of Baby Equipment Rental
What if the pram, carrier, cot and breast pump you’ll use for a few months didn’t have to live in your loft forever?
In this episode of The 99% Club – The Small Business Podcast, Aaron meets Femke, founder of Merry-Go-Round Club, a fast-growing service that lets parents rent high-quality baby kit instead of buying it. Born from lived experience (two kids, lots of kit, limited space) and a sustainability mindset, the model extends product life, cuts waste and cost, and adds something parents crave at 3am: trust.
Inside the episode:
- Why rental beats “buy, outgrow, store” for new parents (cost, clutter, carbon)
- The try-before-you-commit approach: carrier bundles and short-term breast-pump rentals
- Newborn essentials, simplified: a curated 6-month newborn bundle delivered up front
- From B2C to B2B benefits: partnerships and employer-subsidised bundles for new parents
- Building a bootstrapped logistics engine for multi-material products (cleaning, safety, storage)
- Cultural lessons from Hong Kong and Scandinavia on reuse and status – and how UK attitudes are shifting
- The “3am order” moment: solving real problems, right when parents need help