OnlyFounders
What really happens when two founders hit record?
Welcome to OnlyFounders, the unfiltered podcast where Anne Gillaspie and Matt Lo—two wildly different founders with wildly good chemistry—let you eavesdrop on the conversations that usually happen behind closed doors.
From the brand therapist brain of Anne (Fix & Form) to the tech-obsessed mind of Matt (ChipBot), these are the deep dives, off-the-rails riffs, and philosophical rabbit holes that business owners crave but rarely get. Think of it as your morning coffee with two founders who aren’t afraid to disagree, throw a little shade, and get real about the humanity and science of building things that last.
Business. Branding. Technology. Psychology. Strategy. Swearing. It’s all on the table.
Grab your mug. You’re invited.
OnlyFounders
040: Loving the Gray: Kristi Mitchell on Reinventing Your Marketing & Yourself
We sit down with marketing strategist and podcast host Kristi Mitchell, whose journey from corporate burnout to seven years of thriving entrepreneurship is anything but ordinary. Kristi opens up about her rocky exit from corporate life, the unexpected push from her husband that reignited her business, and the uncomfortable-but-transformative leap into full-time ownership.
We get into the messy reality of early clients, learning to trust yourself, surviving (and evolving through) a pandemic, and why “living in the gray” might be the most powerful skill a founder can build. Kristi shares how she shifted from doing all the marketing “things” to helping founders fall in love with marketing — by embracing authenticity, clarity, and a whole lot of inner work.
From boundaries and burnout to inbound strategies and personal evolution, this conversation is packed with insights on building a business and a self you’re proud of. And yes… Anne and Kristi absolutely go all-in on the fraud-filled world of SEO.
🚨 Stuff You’ll Want to Remember:
- “You have to get comfortable in the gray — that’s business ownership.” — Kristi Mitchell
- “Marketing starts working the moment you stop forcing it.” — Kristi Mitchell
- “People do business with people. Just be yourself.” — Kristi Mitchell
📡 Where to Find Us
- Kristi → UNF*DGE Your Marketing Podcast
- Anne → Fix & Form - LinkedIn
- Matt → ChipBot - LinkedIn