OnlyFounders
What really happens when two founders hit record?
Welcome to OnlyFounders, the unfiltered podcast where Anne Gillaspie and Matt Lo—two wildly different founders with wildly good chemistry—let you eavesdrop on the conversations that usually happen behind closed doors.
From the brand therapist brain of Anne (Fix & Form) to the tech-obsessed mind of Matt (ChipBot), these are the deep dives, off-the-rails riffs, and philosophical rabbit holes that business owners crave but rarely get. Think of it as your morning coffee with two founders who aren’t afraid to disagree, throw a little shade, and get real about the humanity and science of building things that last.
Business. Branding. Technology. Psychology. Strategy. Swearing. It’s all on the table.
Grab your mug. You’re invited.
Episodes
52 episodes
052: The Content Gatekeepers: Deepfakes, Platform Responsibility, and Digital Parenting
In this episode, Anne and Matt discuss the fallout from X’s Grok and the disturbing rise of AI-generated exploitation. They argue that while the tools themselves—like Photoshop before them—are just instruments, the true burden of safety lies wi...
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25:22
051: The North Star Metric: One Million Websites & The "Work Family" Myth
In this episode, Matt and Anne explore how to kickstart momentum when the team is lagging behind the founder's energy. While Anne emphasizes the importance of social connection and viewing the team as a "second family" to build identity and eng...
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22:17
050: The 10X Revenue Trap & Why Founders Should Focus on Boring Inputs
Matt and Anne return from the holiday break battling "January brain fog" and a wave of post-vacation sickness to tackle the myth of the "10X Revenue" goal. They discuss why setting revenue targets is often a recipe for failure because revenue i...
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35:31
049: Holiday Boundaries: How Saying "No" Unlocked a Record-Breaking Week of Productivity
In this episode, Anne reveals how saying "no" to traditional holiday travel unlocked her most productive week of the year. While Matt joins from the road in Chicago, the two discuss the power of "breaking the cycle" of family obligations and th...
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24:12
048: Negotiating Limits: When to Hold the Line and When to Let Go
In this episode, Matt and Anne dive deep into the often misunderstood dynamic of setting boundaries. While Anne advocates for boundaries as a critical tool for self-worth and ensuring others feel seen, Matt challenges the traditional view with ...
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22:54
047: The AI Survival Game: OpenAI vs. Google & Strategic Lessons from the US Open
In this episode, Matt joins from the US Open in Las Vegas to break down how a loss in table tennis revealed a critical lesson in business strategy: the importance of sticking to your plan even when the opponent adapts. The conversation then piv...
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27:01
046: Passion Isn’t Enough: Time, Money, and the Product vs. Service Trap
Matt and Anne unpack one of the hardest mental shifts founders face: moving from trading time for money to building something outcome-driven. What starts as a casual conversation about coffee and creatine quickly turns into a deep dive o...
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49:16
045: Trading the Stage, Not the Shortcut: Integrity, Identity, and Just Doing the Thing
Matt and Anne dig into what it really looks like to step into a new identity before you feel ready. Anne shares a major personal and business shift—repositioning Fix & Form as a Denver branding firm, committing to local grow...
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34:45
044: Change the Room, Change the Outcome: Content, Focus, and Founder Context Switching
Matt Lo and Anne Gillaspie unpack a deceptively simple idea with massive implications for founders: your environment dictates your mindset — and your mindset dictates outcomes.This episode starts with content creation vulnerabilit...
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59:47
043: Ego, Early Careers & Wartime Leadership
Some episodes wander into gold on accident—this is one of them. On a snowy Denver morning, Matt and Anne fall into a raw, surprising conversation about early-career scrappiness, ego in your 20s, asking “dumb” questions as a superpower, and why ...
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44:55
042: The Founder Advantage: December Is Your Secret Weapon
December feels like a graveyard month for most founders, but in this episode Matt and Anne unpack why that mindset can quietly sabotage momentum — and how different business models create different “earned” slow seasons. They dive into...
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42:52
041: When Marketing Lacks Mass, Even Good Ideas Have No Gravity
When founders say, “We’re ready to grow — now what?” they’re usually staring at a cold engine with no momentum. In this episode, Matt and Anne unpack why early-stage marketing feels impossible, why 90–95% of ideas fail, and why A/B testing is u...
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22:10
040: Loving the Gray: Kristi Mitchell on Reinventing Your Marketing & Yourself
We sit down with marketing strategist and podcast host Kristi Mitchell, whose journey from corporate burnout to seven years of thriving entrepreneurship is anything but ordinary. Kristi opens up about her rocky exit from corporate life, ...
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52:28
039: The End-of-Year Crunch Mindset
Matt and Anne dive into the strange tension between being wildly busy yet weirdly unfazed by it. Matt’s been running on four to six hours of sleep while juggling new ChipBot features, US Open training, and a schedule only a “partial nomad worke...
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25:03
038: The AI Bubble, The Economy & Why Everything Feels… Off
Matt and Anne sit down for a wide-open conversation about one of the biggest questions hovering over today’s tech world: Are we living in an AI bubble? They break down the trillion-dollar AI contracts, why enterprise AI pilots are fail...
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52:14
037: Are You All-In or Spread-Thin?
Matt and Anne strip away the motivational-poster clichés and unpack the uncomfortable reality behind the phrase founders love to use but rarely define honestly. Anne opens up about the tension between ambition and parenthood, the limits of her ...
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27:36
036: Founder Drive
Matt and Anne go deep into the real psychological engine behind entrepreneurship — the difference between being driven and being ambitious, why founders often operate on little sleep, and how creativity hits at 2 A.M. when you’re chasi...
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57:32
035: When You Realize It’s Time to Pivot Yourself
Matt and Anne go deep into one of the most uncomfortable truths of entrepreneurship: realizing you might be the bottleneck. Anne shares a massive breakthrough about her role inside Fix & Form, why she's stepping out of day-to-day o...
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18:46
034: In the Weeds, On the Brand, and Under Pressure: The Real Rhythm of Founder Priorities
Matt and Anne dive into what it really feels like to run a company while juggling detail-oriented work, shifting identities, marketing experiments, and the constant pressure of “the one task that keeps everything alive.”Anne bre...
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23:56
033: Bringing Websites to Life: The Human Side of AI with ChipBot
What happens when a website stops being a static brochure and starts saying “hi”? In this episode, Anne flips the script and interviews Matt about ChipBot, his AI-powered video and chat platform that helps businesses connect with visitor...
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27:45
032: How AI Built My Website (and Changed Everything)
When Anne nearly missed a major presentation deadline, she turned to an AI tool and what happened next changed how she thinks about building anything online. In this episode, Matt and Anne dive into how AI tools (Lovable, Bolt, Repl.it, etc...)...
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28:35
031: The Quota Trap: How Founders Lose the Magic
Matt and Anne pull back the curtain on their own creative process—debating whether founders should keep pushing out content for the sake of visibility or slow down to preserve authenticity and impact.From podcast planning to business gro...
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26:53
030: One Click, One Shot, One “Aha”
Matt and Anne dive deep into the realities of modern marketing — from short-form videos and organic reach to why the best campaigns are equal parts science and creativity. They debate whether customers really need multiple touch points before c...
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29:36
029: The Power of Threes: Flow, Focus, Ship
Anne and Matt get raw about the power of threes—in marketing, creativity, and even table tennis. From Anne’s late-night steroid-fueled “just ship it” breakthrough to Matt’s system for staying in flow three days a week, they break down ...
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25:27
028: Lifestyle vs. Startup: Growth at All Costs vs. Growth by Choice
Matt and Anne break down the real difference between a startup and a lifestyle business. Matt shares how ChipBot evolved from 110% startup grind to a sustainable, founder-led company—and why effort, not just capital, defines t...
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33:51