OnlyFounders
What really happens when two founders hit record?
Welcome to OnlyFounders, the unfiltered podcast where Anne Gillaspie and Matt Lo—two wildly different founders with wildly good chemistry—let you eavesdrop on the conversations that usually happen behind closed doors.
From the brand therapist brain of Anne (Fix & Form) to the tech-obsessed mind of Matt (ChipBot), these are the deep dives, off-the-rails riffs, and philosophical rabbit holes that business owners crave but rarely get. Think of it as your morning coffee with two founders who aren’t afraid to disagree, throw a little shade, and get real about the humanity and science of building things that last.
Business. Branding. Technology. Psychology. Strategy. Swearing. It’s all on the table.
Grab your mug. You’re invited.
OnlyFounders
041: When Marketing Lacks Mass, Even Good Ideas Have No Gravity
When founders say, “We’re ready to grow — now what?” they’re usually staring at a cold engine with no momentum. In this episode, Matt and Anne unpack why early-stage marketing feels impossible, why 90–95% of ideas fail, and why A/B testing is useless before you have volume. They dig into the real levers a small business can control: consistent output, memorable creative, and accepting that momentum is built — not predicted. From paid tests to guerrilla tactics to simply talking to someone about your idea, this conversation reframes how to think about growth when the engine hasn’t started yet.
🚨 Stuff You’ll Want to Remember:
- “Marketing works when you actually like doing it.” — Matt
- “Ideas start from conversation. Go talk to someone.” — Anne
- “You can control your creative, not the outcome.” — Matt
📡 Where to Find Us
- Anne → Fix & Form - LinkedIn
- Matt → ChipBot - LinkedIn