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OnlyFounders
Honestly real conversations with founders who are building businesses, communities, and movements while breaking patterns, and leading with radical truth. No varnish. No script. Just showing up as humanly possible with your host, Anne Gillaspie.
Anne is a the CEO & founder of Fix & Form | A Denver Branding Firm, co-founder of 10toLaunch building launch ready brands in just ten days, and Anne Speaks where she takes the stage as a thought provoking keynote speaker. She is raising three incredible kids with her partner in crime in Denver, Colorado.
OnlyFounders
050: The 10X Revenue Trap & Why Founders Should Focus on Boring Inputs
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Matt and Anne return from the holiday break battling "January brain fog" and a wave of post-vacation sickness to tackle the myth of the "10X Revenue" goal. They discuss why setting revenue targets is often a recipe for failure because revenue is a lagging indicator you cannot control. Instead, they argue for 10Xing the "unsexy" inputs—activity, outreach, and product quality—that actually drive growth. The conversation explores how this mindset applies to everything from weight loss to parenting and concludes with a nostalgic look back at their early jobs in banking, from cleaning cash to automating reconciliation.
🚨 Stuff You’ll Want to Remember:
- "If I just say all the boring things I did day to day that made me where I am today, no one would listen to me. It's not sexy... Everybody wants results. They don't want to do the work." — Matt
📡 Where to Find Us
- Anne → Fix & Form - LinkedIn
- Matt → ChipBot - LinkedIn