OnlyFounders
What really happens when two founders hit record?
Welcome to OnlyFounders, the unfiltered podcast where Anne Gillaspie and Matt Lo—two wildly different founders with wildly good chemistry—let you eavesdrop on the conversations that usually happen behind closed doors.
From the brand therapist brain of Anne (Fix & Form) to the tech-obsessed mind of Matt (ChipBot), these are the deep dives, off-the-rails riffs, and philosophical rabbit holes that business owners crave but rarely get. Think of it as your morning coffee with two founders who aren’t afraid to disagree, throw a little shade, and get real about the humanity and science of building things that last.
Business. Branding. Technology. Psychology. Strategy. Swearing. It’s all on the table.
Grab your mug. You’re invited.
OnlyFounders
051: The North Star Metric: One Million Websites & The "Work Family" Myth
In this episode, Matt and Anne explore how to kickstart momentum when the team is lagging behind the founder's energy. While Anne emphasizes the importance of social connection and viewing the team as a "second family" to build identity and engagement , Matt pushes back, arguing that viewing business as family is a mask that hides the reality of business mechanics. The two compare their personal drivers for 2026: Anne’s service-focused goal of delivering 12 deep brand makeovers versus Matt’s product-led "North Star" of powering one million websites. They discuss how having a singular, massive goal simplifies decision-making and makes it easier to wake up "ready to go" every morning.
🚨 Stuff You’ll Want to Remember:
- "You just need one North star and you just go for it, whatever it takes to hit that North star, whatever... It's very easy to wake up... and that's easy to control." — Matt
📡 Where to Find Us
- Anne → Fix & Form - LinkedIn
- Matt → ChipBot - LinkedIn