OnlyFounders

064: Battle Wounds and Boardrooms: Mojo's Evolution from Solo Hustler to Production Agency CEO

• Matt Lo & Anne Gillaspie

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0:00 | 32:17

In this inspiring episode, Anne and Matt are joined live from Los Angeles by Mojo, the founder and executive producer of Rainbow Creative. Mojo opens up about his incredible founder's journey, tracing his roots from customer service at Apple and marketing at Disney to launching coworking spaces for WeWork during their hyper-growth phase. He shares the raw truth about the physical and mental toll of scaling a mission-driven podcast agency to 25 shows while surviving on just four hours of sleep a night. Realizing he couldn't do it all, Mojo breaks down his crucial pivot to hiring a CFO, embracing executive coaching, and learning the true mechanics of profit and sustainable growth. Packed with lessons on leveraging your Rolodex as an "unfair advantage," this episode is a masterclass in rebounding from setbacks, owning your role as a true CEO, and leading with radical empathy.

🚨 Stuff You’ll Want to Remember:

  • "What's a 10 in your life? Imagine if that's a 1—how do you make that into a 10? That 10, I try to make into another 10." — Mojo
  • "...failing is, is an end successes are just metrics on a line." — Matt 

📡 Where to Find Us


SPEAKER_00

Hey guys, what's up? Welcome to OnlyFounders. I'm Anne, and with us today, we have an incredible guest. Matt and I would like to introduce you to Mojo. We're out here in Los Angeles. We're actually doing a little bit different of a recording today. We're in person live and we're coming at you from the Beverly Laurel Hotel, which is literally a motor hotel from the 1950s. It's like Marilyn Monroe is out at the school at some point. We're loving it. So the bike. I didn't even know that.

SPEAKER_01

It's crazy.

SPEAKER_00

Gorgeous. It's so cute. So I wish we could record from out there, but we're in here. It's gorgeous. Some bright yellow. So I'm excited to be here with Mojo because uh he is actually doing a job that we probably need in our future. He is a fantastic executive producer of really high-performing podcasts and shows on YouTube. Is this all true? Award-winning podcast, yeah. So we're super excited to talk to Mojo today about his founder story and the history of him getting to this place and all the work that he's doing in LA now and his successes, his struggles, especially talking about some recent challenges that he's using as huge opportunities to grow his company. There's some good stuff here. And hi to you, Matt, still in Texas. Matt, how are you doing over there?

SPEAKER_02

It's cold here. Um LA would have been nice, but uh, you know, the nature of my work is pretty crazy. So, but I'm happy we can make it work. And um, but yeah, I I kind of miss not being there. I really want to be in LA, to be honest.

SPEAKER_00

We're sad you're not here. You would love this hotel, no doubt. Um, but with that, thanks, Matt. I hope you stay warm. I hope you have coffee. Do you have coffee?

SPEAKER_02

No, I was just telling Mojo this morning I was uh awoken by uh server issues. So I'm awake. It is not this there's nothing that's gonna get me more awake than that.

SPEAKER_00

So the caffeine in a technical difficulty with your company.

SPEAKER_02

Yeah, adrenaline. I'm still on the adrenaline.

SPEAKER_00

Did you fix it?

SPEAKER_02

Oh, I think so. We'll see. Hopefully, when I get off the call, if the servers are still up, well, we're good. That's good. That's good news.

SPEAKER_00

Awesome. Well, I want to start with asking you, Mojo, what is the founder story? How did you even start Rainbow Creative? Tell us about it.

SPEAKER_03

Yeah, so it was an idea to create a community of creators to make mission-driven video content, actually. Um, so it came when I was actually on a trip in Yosemite in 2017, and I was with my friends, and there were like tons of rainbows everywhere, and um I was just thinking about the idea, and the whole idea of a rainbow was basically to help um creators um and um companies live in their dharma. So really matching like a creator from an editor or DP with a um brand that made like sense for them. So the idea was um, because like people would contact me all the time. Can you make this video? Can you make this commercial? Can you make this? I'm like, I can make anything, but I was like, well, what if I brought all this together? Because I'm really great at networking, um, and I know a ton of creatives from film school and just like in my life. What if we had that all together?

SPEAKER_00

So Where wait, pause, where did you go to film school?

SPEAKER_03

Biola University.

SPEAKER_00

Woo! Okay, cool.

SPEAKER_03

USC first and then I went to Biola.

SPEAKER_00

Awesome.

SPEAKER_03

Yeah. Um, yeah, so really amazing, um, wonderful people. Um and then so it started off as a video company, but like with videos, they're like, you know, you get one and then you try for another and things like that. Um and it transitioned into podcasting actually in 2020, um, where I finished my co-working career. But the co-working career was actually super influential um and very helpful to build a business. So well, corporate life, I worked at Apple, I worked at Disney.

SPEAKER_00

Um did you produce content for them there too?

SPEAKER_03

Yeah, so I um well, Apple, no, I was an expert at the retail store. Um I graduated in the pandemic and I needed a job and became an amazing expert.

SPEAKER_00

I graduated in the recession of uh 06 to 09.

SPEAKER_03

Did I say pandemic? I meant to say recession.

SPEAKER_00

No, recession, yeah. So yes.

SPEAKER_03

I was at 08, yeah.

SPEAKER_00

You were 08.

SPEAKER_03

Yeah, 08-09.

SPEAKER_00

So tears to shitty jobs. Right. We did what we had 12 in there. Yeah.

SPEAKER_03

But it wasn't a shitty job, actually. Apple was an incredible career. And still my friends there are friends who are family, people who I've like worked with.

SPEAKER_00

I've heard that from people who've worked in an Apple store.

SPEAKER_03

I was there like almost three years.

SPEAKER_00

Yeah, the it's an insane community.

SPEAKER_03

Yeah, it was an insane community. So what's great about that, it taught me about like really about sales. So I think that's why my sales are so strong. And then it's like compassionate, it's like you never say um no, it's less find out. So I come from a big hospitality background from actually working at Disneyland in college, and then Apple, I mean, the steps of service I have in my DNA is just at the top. Um, yeah, so I did that. Um then I was fortunate, I'm actually that my Disneyland experience and Apple actually melded together to get a job as a um marketing specialist for Partners Federal Credit Union at Disney. Oh, and it was a custom idea that the CEO had to create like this tech guy, and I was the tech guy used to work at Disneyland, worked at Apple, um, but then it transitioned into a full-scale digital marketing job.

SPEAKER_02

The community manager, um it's not it's not to understand it, it's actually like owning the the whole building. Because I used to have uh or the floor, I used to have um uh co-working two co-working spots where um I had like my own office. And yeah, I would just chat with the community manager all the time. Um, they were like super knowledgeable. Um, and I was like, oh wow, this is good. And they they do sales, they do support, they make sure everything's running. You basically are the the CEO of that floor um for the whole time.

SPEAKER_03

That's actually interesting. Yeah, like yeah, we work definitely taught me to be the CEO of my building and my market because it really gave that a lot of empowerment. Um it's interesting, like now today. I mean, just fast-forwarding, my first clients were WeWork um client. I mean, the members, my for my team members and support system who's supporting me even to this day.

SPEAKER_00

Like that's a phenomenal concept. Get a huge co-working system as your client, and then you're gonna meet all of your future clients in that co-working space.

SPEAKER_03

Yeah, well, they were my client, I I worked for them.

SPEAKER_00

Right, but and but but in our world, like if we were getting someone as a client to get a co-working space as a client or work for them as a contractor, right? Think of all of that opportunity of people that it brings together. That's a really cool concept.

SPEAKER_03

Yeah. Well, it was that sense of community that really um sprung the idea for Rainbow Creative because they were a community of creators, and I was like, well, let me make my own community of creators. Yeah. Um is literally what I did. It was, I mean, it was just a part of it. Um and having the corporate experience and startup, you know, all about tenacity, you know, never saying no, figuring it out, doing things extremely fast since we had high growth. I mean, that it was just everything that I needed. It was like it was my playbook and really MBA and making it.

SPEAKER_01

I love that. Yeah.

SPEAKER_02

So how long ago you mentioned just one thing. You said mentioned high growth, right? High growth is very easy to say, but how did you get how do you get in a situation of high growth? That's not e that's not easy.

SPEAKER_03

No, I mean, it's not easy. I mean, and but like with learning from WeWork, you know, it was really about you know setting um like not attainable goals, goals that are unattainable, and figuring out ways to get there. And even if you don't land at 100, you landing at 80 is still in 100. Yeah, you know, and then I actually started like getting executive coaching at that time too. And their whole concept is, you know, I say they're like, what's a 10 in your life? I'll say that. They're like, well, imagine if that's a one, how can you make that into a 10? So I've done that in work, I've done that in personal coaching, I've been coached for probably like 10 years. So I just have that mindset of, you know, what's a 10? Now maybe make it a one and make it another 10. And when I hit that 10, I try to do to another 10. That's a really good tip, actually.

SPEAKER_00

That's a great tip. What happened last year that has changed the complete direction and the way that you're operating your business now?

SPEAKER_03

Yeah, well, I mean, I've ran um Rainbow Creative for actually over five years. So we're um approach our sixth year will be in August. Umgrats, that's huge. Thank you. Most building companies fail after five.

SPEAKER_00

Um you make it past five, you're doing great.

SPEAKER_03

Right, exactly. Um, and you know, in the beginning it was like it was part-time, you know, um, where I had another like um creative job or things like that. Um, and like in the beginning, like my third year of podcasting, actually, I was able fortunate to work with the Red Table Talk Podcast Navigating Narcissism.

SPEAKER_00

Um I love that topic. Yeah, we'll get into that another day. Right.

SPEAKER_03

So it was Red Table Talk Podcast on iHeartMedia, West Brooklyn, Jada's company. I was the lead producer of that over two seasons.

SPEAKER_00

Awesome.

SPEAKER_03

And then that contract ended, and I was fortunate to work with the School of Greatness at Lewis House, where I was a lead producer there, overseeing YouTube. Um, and then I like I'd always had a dream to like work full-time, but at the time I thought it was like School of Greatness is it. But when you're around all that greatness and being inspired and meeting Eckhart Tole and Rich Paul and Rich like Rick Rubin, meeting all these people like Rhonda Byrne, I mean, all these crazy inspiring people and getting to produce them and literally being in their atmosphere, not just their atmosphere, like literally You're in their bubble. I played ping pong with Bill Nye, like and he did beat me. Um, and you know, so being around like Ice Cube, Tabitha Brown, like being around that greatness.

SPEAKER_00

I love Tabitha Brown. Okay, Tabitha, I don't think she's ever gonna watch, but Tabitha Brown, I love you. Okay, go on.

SPEAKER_03

So being around that greatness, I mean it was inevitable that that just reignited that spirit within me because that was not the second year I was like, you know, at a full-time job with something, and then I actually like was really forced into doing it full-time because people were seeing what I was doing, and then they're asking me to do shows, and then they went to do it in person. I'm like, we'll have a nine to five job, and then in person, and I literally just like I had literally enough clients to pay me double for three months. Um, and then that was it. It was like, do I take the leap or not? And so I went back to them and I said, Hey, this opportunity that I have, I know you guys like me here. What if I contracted with you to still keep on and do my own thing? And they said yes. So I was able to like turn school of grades really into a client, um, and then do my own thing. And then that was allowed me to take the leap. And they were like supportive and great with that, and I was able to trade their new, you know, engineers and everything. Um, yeah, and then so in the first year we really like did it, and then that year is when I started finding out just about structure and things. I worked with um, she's now sort of our business consultant, Lee Pierce, to really put it together. Um, but in it is like where I started to learn about like profit and things, but still doing it on my own. We didn't have the resources to get a CFO or a COO. Um but we were doing it and making it, and we had like I think uh in 2024, we had about like 15 shows, and so it really started to get momentum. Well, as things started to grow, um, I reached out to um someone to really help like bring like the company to the next level. Yeah, so um, but at the end of 2024, we had a huge opportunity to work with Original Productions, which is a fremantle company. Um, so they hired um really five people from um Rainbow to run it. So I'll just run over two of their YouTube series and had my team as producers, editors, a DP. So that was a really great experience of like, okay, now I have my own network show. You know, we did two um shows with them. Um and then that was supposed to continue, but they ended up like being on hiatus for a while, so then it was like, okay, let's go back to the rainbow grind. Um, and so I reached out to someone and to be like a fractional COO to bring it on, and you know, it's really helped me learn about profit, but I didn't really like learn about profit for real until like you know, really the spring of 2020 um five, you know. Okay.

SPEAKER_00

And and what changed? How did you actually learn about it? What what shifted?

SPEAKER_03

Well, I think what's interesting about it is like I was just doing it. You know, I was just doing it. I was really, you know, I was doing it as a creator, and then I was learning about business and building my own structures, but I didn't have the institutional knowledge of profit. I didn't know that you could charge over your hourly rate for profit. I didn't know if that was moral. Like I didn't know, you know, I mean, learning what IBITA means, learning what like structure means, you know, building a PL from scratch when you can understand how to do it, but there's people with that who know how to do it, and like how do you find the resources for it? So I reached out for help in the spring for that. Um, and that was very helpful because you know, as any business, you know, you go through ups and downs, and we had a slow start to the year. Um, but then we started at an explosion. That was learning how to build profit.

SPEAKER_00

Um but I and you are learning these skill sets in high growth.

SPEAKER_03

In high growth.

SPEAKER_00

So you're in the middle of high growth, you're fighting all the fires, you're getting all the sales, you're winning, and then you're going, oh shit, I have to learn all of these business skill sets at the same time.

SPEAKER_03

Well, we closed $450,000 in new sales in three months.

SPEAKER_00

Wow.

SPEAKER_03

In the summer. Um and with that, it's like learning about profit and like all those things. Um, but long story short, um, the person wasn't a right fit because um they're just just the structures of things wasn't how it should have been. Um and it just ended up not working. So we actually had for the first time, you know, some shows to transition out, some, you know, like one big loss um that I never experienced before, but all of it was a learning lesson. And so when I look back at it, I'm like, okay, you know, I trusted someone, I thought it was a right fit, and I'm not being a right fit. Well, as a CEO, although there's a lot of mayhem, I should take accountability for that. Like I'm listening to a lot of Layla Hermozzi, and she's like, no matter what the oh shit happens, you are still the founder. So instead of like like take accountability and focus on solutions. Yep. So then my solution was to find the sustainable team. So I found this crazy, incredible CFO who's really helping with the institutional knowledge on production. You know, I have amazing business consultants who have decades of experience in it. So they really come in and help turn things around. And I had a lot of shame and things of doing it, but at the end of the day, I was running a company with 25 shows and 20 people by myself.

SPEAKER_00

Yeah.

SPEAKER_03

And it's one of those things where like every day I made a decision, I was doing the best with the information I had available and learning to be CEO while all this was happening. So if things fell by the wayside, I just was without capacity. I mean, there were really two months I had like an average of four hours of sleep, which messes with your mental capacity and ability to make decisions and reactions. And you know, when people come to you and say no excuses and things like that, I'm like, do you understand what I'm dealing with? And so it was a really hard time. But then when I finally got to a point where I reached out for help, I got a therapist, I got a personal trainer, um, I got a CFO and businessult that started to teach me then it's like, okay, well, this is profit, but these are now all the ways we can save. Now we're rewriting our contracts based on the um experiences of last year to be bulletproof. The way we're structuring how payments are set and structured is now different. You know, now we're transitioning a couple people to W-2 with a PEO with Just Works, which we're supposed to do last year, didn't happen. So, like, there's all these good things that are happening, and you know, we had to, you know, let go of and transition out of really expensive team members. Sure, that's the market rate, but we can't afford that right now. So let's start a mentorship program, let's hire some interns from another show who are now being paid, let's just have a handful of executive producers and have everything else sustainable. So now our new business model is young talent, you know, sustainable talent led by executive producers who have a lot of experience. And then for me, I'm not in the wheels of operations. Like the CEO shouldn't be sending invoices and balancing things and doing all those stuff. And it just took a while to find someone because you know Matt and they talk about that one a lot. Yeah. I mean, it took a while to find someone because I mean we have 25 shows with 25 different project codes with all the things and all the laws and everything like that. Um, but at the end of the day, um, some people can look at my last year if you know the inner workings of it, it's like, oh, this is your biggest failure, but it's actually my biggest success year. Um, because I was able to work with some of the top talent in the world. Like my Rolodex and my phone is really crazy now. And now this is my life. You know, so um celebrities are my friends. Um, and I get to work on those things. And it's and it's what it's been interesting working around that. When you're working at that high level of people, it elevates you.

SPEAKER_00

Exactly. And so like You gotta change your room if you want to change how you engage and how you work.

SPEAKER_03

Right, exactly. So at the end of the day, like now, you know, sure we had, but like at the end of this, like I look at the shows that I launched, it was still successful. Like you know, like I produced some of the number one shows in the world.

SPEAKER_02

What's your unfair advantage that you developed since you started building out your Rolodex? My unfair advantage? You've developed. It's not it's probably not something before all the retail stuff, but it was probably developed, it was probably introduced to you subconsciously, right when you were meeting and working with uh all the great people you've you've met. So, what unfair advantage built from that?

SPEAKER_03

I mean, I've never outreached for a lead, they've always come to me. Um I think my unfair advantage is how connected I am, how referrals. Referrals. Really, my unfair advantage to all of this is really referrals. And I think that comes from when people see value like in you, they refer. Like literally, we have a lead right now, whereas one of the biggest podcasts in the world referred me. I didn't even know who she was. I didn't even know she knew who I was. And so it's one of those things like with the like that Bible verse where God says, and like you hear it in church of like your name's gonna be in room bigger than you, that happens for me. So honestly, my unfair advantage I would say is God.

SPEAKER_02

Hold on, I uh I would disagree on the well that that could be true. The other piece. So in between, not not super high, not not not need it, because I believe if you had to restart, you could probably get to where you are again today. Right. So I don't believe it's the networks that give you the unfair advantage.

SPEAKER_03

Um I well, I I guess maybe the unfair advantage, and I don't know how unfair it is, but um so many people in my support system would just say yes. You know, it's like you know, a CFO who's like crazy experience working at a sustainable rate for us and diving in, like coaches, people, it's like if I reach out for help, people help me because they see the vision. Um and like it, like it's first I would after last year, it's delusional that I'm still moving forward. But I'm just now at a place where I just learn what I didn't know, ask for help, and those people are saying yes because they capture the vision. And I'm always asking for feedback and keeping things accountable and I learned something. But I think maybe my unfair advantage, to be honest, is because of since working at WeWork in Disney, all those people, I have such a huge role. That's what most people don't have. That is an unfair advantage, to be honest, because most people don't have the network I have. I can still call somebody who I worked with at Apple 10 years ago. I can call somebody I worked with at WeWork 10 years ago. I have, and those people are helping me. And so I think that's but then that's also a learning lesson to stay connected with people. Um, because when it's ready, they'll call. Like my mentor in San Francisco, like Asia, like she called me the other day looking for a show, and like it was her who really gave me my first shows and my first foundation. I've always kept that relationship strong. So I would say anybody for any type of journey that you're in, being a founder or business owner, like no matter what job you're at, even if you hate it, keep those connections strong. Because I remember the job that I actually hated for three months, my best friend and my first employee from Ringo Creative came from that job. And then another person who I know um from that job ended up giving me like she rebuilt one website, she built our whole structure, and that was a three-month job. And so I think keeping those connections and then learning about okay, well, I worked at that agency, although I didn't like it, were the learning tools or the people who I met because at the end of the day, it's about relationships.

SPEAKER_00

Exactly.

SPEAKER_03

And if you don't keep the relationship strong, you will fail.

SPEAKER_02

And so pretend you sold, so say you replace every one of your duties and then sold your company, right? Got acquired. I guarantee that new subsidiary is not going to perform as good as if you were running it.

SPEAKER_03

No, it has to keep us. Like they would just run business operations and we would still have Rainbow Creative and everything that we have with it. Yeah. Yeah. Like there's no way I would sell it and give up the name. I would like get acquired of like a you know, a time warner getting like a new line cinema type of thing and still running the company. That's what I meant to.

SPEAKER_00

But you still want to be involved in the company.

SPEAKER_03

I would be involved in the company. I have to be for sure. I still want to be the castle. Definitely. I have to be, but it allows me the freedom to focus on the sales, focus on the creative, make bigger decisions, and let people who know what they're doing run all the other shit.

SPEAKER_00

It's very true. Yeah. But you still need to be there. I think that that magic is the brand. I think when you have a purpose and a mission so deeply rooted in people and healing and relationships, um, that my mission is very similar to yours as well. And so I think when you're trying to do your craft, you figure out God's purpose for your life and you're like, all right, I'm doing it. And then when you do it, every door is open and every light is green, and you're like, wow, this feels crazy. You can't really, it's not like we're making these businesses to get out of them and be acquired and sell and wipe our hands clean. It's like this is the work that is giving us meaning. And when you find that work that's giving you meaning, you can create really massive, powerful things and get acquired, but you still have to be doing the work, right? It wasn't the work to then get out of it. It's no, this is the work that's fulfilling to you. So you actually want to show up at work, but also it's very meaningful with your mission.

SPEAKER_03

Exactly.

SPEAKER_02

Yeah, I think this is just my opinion, but Mojo's brand, it might be even simpler in this. It might be just you just talk to people and people just want to work with you, actually. It feels more like it feels much more simpler. Um here, I'll give you like a I I've felt this experience before. So um this sounds really weird, but I used to a long time ago on a different venture, I had these really big deals. They were worth like $100,000. And um I always brought someone in the meeting who knew nothing about anything, but they had a really good gut instinct on things. Like a really, really good. And it just depends on the tone and the body language and what people are saying, what maybe what it feels people are not saying, he could understand, he could read the room better than anyone. So I kind of like see it as very similar with here is like I am reading the room where where you're in mojo, and it's like I I don't see a reason why we couldn't do business in the future. I don't see how not. I don't, we're in two different industries. I don't see why not, because the possibility is the random lives with you. So if the end lives with you, the rand lives with me. And this is this reminds me of how I used to bring someone else to my meetings because I could never read like that. But he could read, he could read even better than me. And I was like, that was the same thing. He could read by, okay, that guy's bullshitting. That guy's doesn't has no idea what he's doing, etc. And it's like, I get the reverse from you. I get like, oh, this is a full spectrum of opportunities. So if you kind of think about it, full spectrum, you got every color, then there's a rainbow. You kind of feel, I feel like it's very simple. I just feel like the situation's very simple. You explain, I mean, thank you.

SPEAKER_00

Meet Matt, okay.

SPEAKER_03

Yeah. I mean, that explains a lot. Wow. I've never, thank you. I've never had it told to be like that before. That was beautiful.

SPEAKER_00

So you already knew it.

SPEAKER_03

No, you already knew it.

SPEAKER_02

You didn't even need to be a bit. That was really profound.

SPEAKER_00

No, it was really profound, Matt. It really was. It was beautiful. The way that you explained that, I would 100% agree. And I literally just met Mojo this morning. Um and I'm already, I'm also a gut reaction person.

SPEAKER_02

I got a quick question. When you guys do production, you guys are doing the promotion too. Is it you guys?

SPEAKER_03

Um so we sometimes you do full scale, and oftentimes we just like support it. So yeah. So basically we make our marketing assets and we'll work with PR firms or PR for it, but we like can build all of it in.

SPEAKER_02

So you kind of just like you mold based on whatever the demand needs, like whatever the client needs, you kind of mold.

SPEAKER_03

Yeah, I mean, we're full scale from development, production, distribution, graphic design, um marketing, and sales. I mean, just in the past two years, we did $200,000 in sponsorship sales. And so that's what's really taking the difference because what's different with us is we help grow shows and then sell them. And we've had shows fund it before they even started production. Um, so it's like, so now it's sustainable.

SPEAKER_02

How does something like that happen, right? How do you fund something that is just the i the idea was sold and it was good that was good enough?

SPEAKER_03

Um, I mean, my team like who like helped like do like the sales for it, we've just built relationships and it's really the talent is like what it is, but what happened is when we grew a lot with Jonah and Gabby Reese and everything, the brands actually came to us asking for the rest of our slate. Um so we've been an advantage where we have about like three agency partners and individual brand relationships from some of the biggest brands in the world. Now we can just pitch two with a slate because we've gotten that much. It's like it's sometimes a little too easy. Um, but it's I mean, but that's what they look for. They look for com companies who can grow, they look for companies who can do it. It's like we've gotten some big companies to sign our brand agreements, which is nuts, you know, and then also we structure it in a way where clients can use it either for their own profit or use it to cover their production costs, and that's a game changer. It's like we had a huge show that literally paid, I think their budget was like $50,000, they paid like $1,500, and then we pay them a commission at the end of it, because we rose $100,000 for this client off a $50,000 budget, and then there's payroll and profit and things like that. Um, so now that we've figured out that system, that's actually how we're funding our rainbow creative shows, um, originals. Like the talent will put in an initial deposit for us to make content, and then we go to the brands, and we'll do a mix of big brand relationship or actually individual businesses where they can um smaller businesses where they can do one episode. So if you think about it, there's probably an amazing coffee shop, an amazing furniture shop who has a $2,000 marketing budget, they're probably spending on a newsletter. Well, what if you put it in a podcast where this person has a hundred thousand followers? Now that store will sell out. And so now that's even further community impact. And then we also will do something where we're working with um Company Call Supporting Cast for people to donate. Well, if somebody just wants to donate to the cause, $5 a month, 500 people is $2,500 a month. That pays for the show. That pays for the income. So we have all these revenue opportunities.

SPEAKER_00

Smart business right here to get it.

SPEAKER_03

So now we can get it on a regular creative show, and like if they do the work, we go to brand sponsorships, we do some fundraising and things like that, and we make our budgets actually very sustainable where it's not a huge goal. It's like sure we have some hundred thousand, you know, 150,000 clients, but um the value of those is really worth 300,000. And then when we can start it that way, we get the brand to deliver. And now, since brands know what we do and they know how we deliver, um, they're more prone to work with us. And honestly, like when I say God thing, they came to us. Like, we were working with one brand and they said, What's the rest of your slate? And so now I have this amazing sales team that I call my sales director Shane and Will, who are crushing it, and like literally Will the other day, I was like, we were like, What is Will doing? He like moves like lasagna. All of a sudden I got like headspace, poppy, liquid IV, like interest. It's like, what were you doing? Like he was outreaching. I just need to be on the emails.

SPEAKER_00

Um can you just like CC me on these things so I can just see what is happening?

SPEAKER_03

Right. Well, I'm and I'm so used to micromanaging, but just CC the sales director. That's why you have a that's why you have somebody managing you now. Yeah, and I just get a high level and that I can go on the dashboard and see where things are.

SPEAKER_00

That's amazing. Um I bet that feels so good.

SPEAKER_03

Well, yeah, so it's like the brands are, and so like now if I sit back and actually think about it, if I take a breath, I'm creating something that could, and I'm gonna say it. Say it be at a Disney level. To be honest, oh yeah. Like the fact that I'm building something that was an idea with minimal business experience, just business acumen, beyond bootstrapping, just paying my salary for things sometimes, you know, making it work, um, doing what I have to do. Like, Dis well Disney went bankrupt and almost lost this company and we had the law display company.

SPEAKER_00

Every successful mega founder that we know, I'd say 90% of them, I feel like, no, don't quote like that's bullshit. This is and statistics. However, go bankrupt. All of them were in financial woes, all of them took.

SPEAKER_02

Hold on, hold on, uh, the the the the pattern is adversity, right? You have to be.

SPEAKER_03

The point I wasn't trying to make of that was not go bankrupt, but do what you have to do.

SPEAKER_00

That's what it is.

SPEAKER_03

Yeah, start from zero to win. That's my show.

SPEAKER_00

Zero to win. Yep. So I I think that when you view struggles, that's again going back to rebounding. When you view struggles, even financial struggles, right? You're bankrupt, you refinance a thousand times, you have to take out all of these loans, you're in a massive amount of debts to see your vision come to life. That is that rebound. That is that grit that says, no, I'm going to do this. I know what it's going to take. And we've seen some of the most amazing creators in the world with the the you know, founding these amazing brands who are now employing millions of people, all have a similar path of that rebound is quick. They don't view a failure as a failure.

SPEAKER_01

Right.

SPEAKER_00

Uh Matt, you talk about that a lot. You love challenges, you love failing because that it then it's not boring. If you're just constantly winning and succeeding, there's really not a lot of growth.

SPEAKER_02

It it's true. Failing is is and success is are just metrics on a line, right? So it's more or less you're just doing things, right? If you don't have them, you're not moving. That's how that's not. So you should be having failures because if you're moving somewhere, you're not no one's perfect. Right. Umjo, I have one last question.

SPEAKER_03

Is uh I did want to real quick for a quick edit moment. You asked me the projects I was working on, and I started talking about them, and then we went into the thing about the foundations of the business. So you probably have to cut that out and then maybe get back to that question as far as the clients that I have. Okay. Yeah, this is perfect.

SPEAKER_02

I'm glad you mentioned that because our editor will listen to this.

SPEAKER_03

Yeah, because I'll be heather and you've all and then like, oh, the business thing. I'm like, that's not gonna work. We need to cut that out and then actually talk about it in space. That's a good tip, actually, too.

SPEAKER_02

Um so uh what is a Disney level production? Because there is current Disney, there's past Disney, there is the future, and then there is your interpretation of what that future is. So tell me what because I want to know if if if if if what what your future success looks like. I want to I wanna kind of understand it.

SPEAKER_03

Sure. At the end of the day, at the beginning, it all comes down to story. You know Disney as a storytelling company. The rainbow magic is that storytelling different aspect, and then you pair that with top-level production to give the story the like vision and value it needs. Um, and then you package that into something that's marketable. And so that's the biggest machine of um Disney is being marketable. I learned this in the school of greatness marketing mindset first. It's like the way I learned how to produce YouTube and really crack that code was knowing how the first three questions are important, and the title and the thumbnail is the packaging. So Rainbow, that Disney Difference is the packaging. Um, because at the end of the day, if I'm not thinking about how it's gonna be marketed from what I'm running the outline, it's not gonna go anywhere. So it's like we basically look at step 10 first, and that informs step one. Oh, okay.

SPEAKER_00

That's actually similar to how Fix Inform brands businesses when we're working on our work. It's we look at that five-star review or whatever the scale is that we're looking for for that metric of that review, that experience that they're wanting to give with their brand. And then we back into it. So it's kind of starting at the end first, and you're looking at whatever the impact is, and we're going back to talking about that our work is for the impact, which we talk about a lot on the show. But if we're looking at the impact, it's what did you give? What did you deliver to the end user? And through storytelling, it's what is that step 10, that story delivery to that audience member? It's very similar. And so when you start at the end and then you work backwards, say how do we get that? What needs to happen in the entire journey for that to be achieved? And you can actually identify those things, I feel that makes you very successful.

SPEAKER_02

Yeah, hold on. I'm still trying to figure out the future. So what the last point, last thing. What is your favorite Disney movie? This will give me enough.

SPEAKER_00

Ooh.

SPEAKER_03

How do you I used to work at Disneyland and the corporate? How do you even ask that? Um, no, it's one because Lion King? Yeah, definitely. I love Lion King. Lion King and Toy Story, but they're definitely Lion King. If you think about it, you know, remember who you are.

SPEAKER_02

So that means your future. Your future production, wherever it is, you know, 10, 20, 30 years. It's at the scale of Lion King. Okay. This is all I need to know. Yeah. You go to you go to you go to you go to Times Square. It still has Lion King stuff all over it. Right. I don't know.

SPEAKER_03

Lion King last year. We were on it. You were? Yeah.

SPEAKER_00

Wow.

SPEAKER_03

Biggest King Kong, yeah.

SPEAKER_00

That's incredible.

SPEAKER_03

Yeah.

SPEAKER_00

Huge things coming. Okay. Thank you for your time today. Where can everybody find you to follow along with this amazing success story?

SPEAKER_03

Thank you. Yeah. So you can follow me, Mojo Rainbow, Instagram. You'll see a lot of things about my business and a lot of dancing music and just my vibes. Um yeah, dancing. Hell yeah. And then you can follow Rainbow Creative or Rainbow Creative Underscore, and then you can follow our new shows. So we just launched um Common Ground with Yuvall David. We have a new show with Heather and Terry DeBrow. We helped launch Conductor does a guinea pig. We have the Jeanette Jenkins show, The New Crisis of CJ Perry, a new show with Andy Allo and Johan Martinez Kalillion, Giovanni Samuels. The list goes on.

SPEAKER_00

And so all of these shows you're working on are all in your uh Rainbow Creative account?

SPEAKER_03

Under the under company. And then my most exciting project is my show called Zero to One, W-O-N, where I actually get on the mic and interview my um clients and support system, um, current and past clients and support system about how they um got to win. So it's helpful, like you can actually hear behind the mic of how they made their show successful, what we did, and there'll be even interviews with like my executive coach about my mindset, and then the first show we made together from The Future with Love. So it's gonna be so that's the full circle rainbow um of things where um I'm now embracing my voice and power and and then get to share the stories with my clients. I'm really grateful for all the 20 people who said yes to be a part of it.

SPEAKER_00

So yay.

SPEAKER_02

This is awesome. Well, keep crushing it, Mojo. I'm glad you're you jumped on our podcast. I'm glad I got to know you a little more. I'll be in LA hopefully later in the year for a tournament. So I'll definitely have to kind of sync up with you. But this is great having you on.

SPEAKER_03

Awesome. Thank you so much. And yeah, if you if you're interested in starting a podcast and either in full production, post-production, just sales, or just graphic design, we're gonna be launching a marketing social media aspect soon as well. Um, full service at a la carte, reach out to rainbowcreative.co. Um or you can reach out to my sales manager at sales at rainbowcreative.co. I'm gonna plug myself and let's talk.

SPEAKER_00

Love that. Thank you, Modra, so much. This was wonderful. Thanks, Matt. Always, always fun to see you with your two plants there.

SPEAKER_01

Thanks, guys.