OnlyFounders
What really happens when two founders hit record?
Welcome to OnlyFounders, the unfiltered podcast where Anne Gillaspie and Matt Lo—two wildly different founders with wildly good chemistry—let you eavesdrop on the conversations that usually happen behind closed doors.
From the brand therapist brain of Anne (Fix & Form) to the tech-obsessed mind of Matt (ChipBot), these are the deep dives, off-the-rails riffs, and philosophical rabbit holes that business owners crave but rarely get. Think of it as your morning coffee with two founders who aren’t afraid to disagree, throw a little shade, and get real about the humanity and science of building things that last.
Business. Branding. Technology. Psychology. Strategy. Swearing. It’s all on the table.
Grab your mug. You’re invited.
OnlyFounders
061: Vanity Metrics vs. Reality: The Ethics of Buying Followers and Beating the Algorithm
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In this episode, Matt and Anne tackle the murky world of social media vanity metrics, debating whether a high follower count is a valuable business asset or just a digital mirage. Anne shares her temptation to artificially inflate her audience to serve as a resume for her speaking career, while Matt strongly cautions against the ethical and algorithmic consequences of buying bot followers. They also explore the strategic differences between B2B and personal branding, why boosting top-performing organic posts works for some but not others, and how understanding platform "buckets" can help you predict a video's virality.
🚨 Stuff You’ll Want to Remember:
- "If you're not posting every day, someone else is. And social media is a numbers game. It eats data. So you have to feed it." — Matt
📡 Where to Find Us
- Anne → Fix & Form - LinkedIn
- Matt → ChipBot - LinkedIn