Event Marketing: A GTM Podcast by Popl
This podcast dives into how modern go-to-market teams turn real-world interactions into pipeline. We go beyond marketing—spotlighting field marketers, sales leaders, and RevOps pros aligned under one unified in-person GTM motion.
Hosted by Popl, this podcast is your playbook for standardizing and scaling in-person lead capture, follow-up, and revenue growth.
Event Marketing: A GTM Podcast by Popl
Episode 1 | Scott Leese on Building Trust at Scale: How In-Person Events + LinkedIn = Endless Pipeline
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In this episode of the In-Person GTM Pros Podcast, hosts Bryce Alsten (VP of Marketing @ Popl) and Jason Alvarez-Cohen (CEO @ Popl) sit down with sales leader and author Scott Leese to explore why trust, relationships, and human connection are the future of pipeline growth. Scott shares how in-person events and LinkedIn engagement can outperform outdated cold calling and email tactics, plus practical ways companies of all sizes can build authentic relationships at scale.
If you’re a founder, sales leader, or marketer looking to create an endless pipeline through trust-driven strategies, this conversation is packed with insights you don’t want to miss.