Event Marketing: A GTM Podcast by Popl
This podcast dives into how modern go-to-market teams turn real-world interactions into pipeline. We go beyond marketing—spotlighting field marketers, sales leaders, and RevOps pros aligned under one unified in-person GTM motion.
Hosted by Popl, this podcast is your playbook for standardizing and scaling in-person lead capture, follow-up, and revenue growth.
Podcasting since 2025 • 4 episodes
Event Marketing: A GTM Podcast by Popl
Latest Episodes
Episode 3 | How Event Marketers Get Promoted: Grace Nicklas Spills the Secrets with VP of Marketing at Popl
In this episode of Event Marketing: A GTM Podcast by Popl, we sit down with Grace Nicklas, Ecosystem Marketing Manager and growth-minded operator, to break down how event marketing can become a true career accelerator and a powerful GTM e...
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Episode 3
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1:03:03
Episode 2.2 | Steph Pennell and Popl Discuss Attribution, ROI, and Winning Event Marketing Strategy
In another episode of In-Person GTM Pros, host Bryce Alsten (VP of Marketing at Popl) sits down, face-to-face with Steph Pennell, the creator of The Event Critic and former Head of Event Marketing at ZoomInfo, to unpack exactly what it takes to...
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Episode 3
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57:27
Episode 2.1 | Steph Pennell and Popl Discuss Event Marketing, Lead Capture, and In-Person GTM Strategy
In this brand new episode, Ryan Alvarez-Cohen (CPO) and Bryce Alsten (VP of Marketing) sit down with Stephanie Pennell, founder of The Event Critic, the no-filter voice on what truly makes events work. Steph shares how she turned her sharp insi...
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Episode 2
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42:23
Episode 1 | Scott Leese on Building Trust at Scale: How In-Person Events + LinkedIn = Endless Pipeline
In this episode of the In-Person GTM Pros Podcast, hosts Bryce Alsten (VP of Marketing @ Popl) and Jason Alvarez-Cohen (CEO @ Popl) sit down with sales leader and author Scott Leese to explore why trust, relationships, and human connection are ...
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Episode 1
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54:49