Event Marketing: A GTM Podcast by Popl
This podcast dives into how modern go-to-market teams turn real-world interactions into pipeline. We go beyond marketing—spotlighting field marketers, sales leaders, and RevOps pros aligned under one unified in-person GTM motion.
Hosted by Popl, this podcast is your playbook for standardizing and scaling in-person lead capture, follow-up, and revenue growth.
Event Marketing: A GTM Podcast by Popl
Episode 2.2 | Steph Pennell and Popl Discuss Attribution, ROI, and Winning Event Marketing Strategy
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
In another episode of In-Person GTM Pros, host Bryce Alsten (VP of Marketing at Popl) sits down, face-to-face with Steph Pennell, the creator of The Event Critic and former Head of Event Marketing at ZoomInfo, to unpack exactly what it takes to run in-person events like a true go-to-market engine.
Expect a tactical, behind-the-scenes conversation on how to tell if your company is ready for an in-person GTM strategy, the Event Maturity Model (reactive vs. integrated vs. fully optimized), why quality conversations matter more than badge scans, and the systems that turn event interactions into accelerated pipeline, plus Steph’s practical playbooks for pre-event prospecting, on-site execution, and fast follow-up to keep momentum high after the show.