AmplifyHER Biz
You already know you're the bottleneck. Everything still runs through you, and no amount of buying another course fixes that.
I'm Lacey Cribb. I run a strategic operations and launch consultancy, which means I go into six- and seven-figure online businesses, find the thing quietly holding the founder back, and put the systems and people around it so she can go do the work only she can do.
This show is about protecting your head time. The deciding, the vision, the judgment nobody else in your business can make, and getting the hand time off your plate.
Expect episodes on launch operations, AI systems that actually earn their keep, delegation that survives you going on vacation, and the operational decisions that quietly cap your growth.
No frameworks you'll never implement. Just what's actually working inside real businesses right now, from someone who is in the back end of them every week.
For online business founders who are done being the ceiling.
Episodes
40 episodes
40. Building AI Agents Is Not Your Job
In this episode I break down the difference between hand time and head time, why building AI systems yourself is hand time wearing a very convincing disguise, and what 15 hours a month actually adds up to over a year. Plus the distinction that ...
39. Why You Need to Stop Obsessing Over Conversion Benchmarks
Have you ever wondered if your conversion rates are “good enough”?In this episode, I'm breaking down why industry benchmarks aren't always the best measure of success and why comparing your results to generic averages can actually create...
38. The Binge Factor: Why showing up during your launch is your highest-leverage sales activity
If you have a launch coming up, this episode is going to reframe how you think about what actually closes warm leads. I'm breaking down the binge behaviour that happens right before someone buys, why most experts are invisible during the most c...
37. What It Actually Looks Like to Hire an Operations Expert (Behind the Scenes with my Client Steph Crowder)
Delegation isn’t just about handing off tasks. It’s about building the right operational support so your business can grow without you becoming the bottleneck.In this episode, I’m sharing a behind-the-scenes conversation from a live coac...
36. Pre-Launch Email Strategy: How to Invite AND Nurture for Your Launch Event
In this episode I break down my pre-launch email strategy for webinars, challenges, and launch events, including how I use conditional content in Kit to invite and nurture at the same time.
35. Why Launching Still Works in 2026 (From the Buyer’s Side)
In this episode, I share how I’m currently being sold to, and I can’t wait to buy the program when doors open.I found this business coach through a marketing email while managing a client inbox. I signed up for her lead magnet, started b...
34. How to Increase Landing Page Conversion Rates and Lower Cost Per Lead
In this episode, Lacey, a Launch Operations Business Manager, breaks down how one landing page change:Increased conversion rates from 14% to 62%Reduced cost per lead from $9 to $2Turned the same ad budget into 3 to...
33. A Free AI Note-Taking Tool for Client Meetings (Without Meeting Bots)
Looking for a simple AI note-taking tool to capture client meeting notes and transcripts without using meeting bots?In this episode of Funnel Building Strategies for Online Business Owners, I’m sharing a free AI meeting note-tak...
32. A super simple launch strategy that generated a quick $3500 for a new online coach (and is now ready to scale)
Discover the simple launch strategy that helped a local expert transform into a profitable online coach, generating $3,500 in just 6 weeks, and why this approach is perfectly positioned to scale in 2026.What You'll Learn:<...
31. How to start a simple podcast for your online business that brings in clients
Thinking about starting a podcast for your online business? In this episode, I’m sharing how two new clients found me solely through my simple 30-episode podcast — and why keeping things uncomplicated actually converts better. Plus, a ...
30. 3 Things to know before using AI in your coaching business
AI can absolutely make your business more efficient.Itt can streamline your processes, free up time in your week, and help you scale faster. But as tools like ChatGPT, Claude, and custom GPTs become more common, it’s important to know ho...
29. Tech Stacks: What's Worth It & What's Not (Kit price increase response)
Feeling frustrated by Kit's recent price increase? Before you make any rash decisions, listen to this episode where I break down my complete tech stack and share why I'm staying put with Kit despite the price hike.In this comprehensive e...
28. Ads vs. Organic: Why I'd rather pay Meta than constantly post on social media
How to Decide if Meta Ads Are Right for Your Business—And What to Do FirstIf you’re tired of trying to outsmart the algorithm or spending hours creating posts that barely get seen, you’re not alone.As a Launch OBM who lives in the...
27. Funnel Audit (aka health check) for a Content Creator
Sales were rolling in every month… until they weren’t. In this episode, Lacey - Launch OBM (Operations Business Manager for Online Business Owners who Launch), shares a behind-the-scenes funnel health check for her client Octavia, a...
26. Seeing the bigger picture: How experts spot (and solve) the gaps you don't see
Sometimes what you think you need in your business… isn’t the full story.In this episode, I’m sharing an interview I did with Emily Reagan on the Marketing Freelancer Podcast where we talk about how I landed and stepped...
25. The #1 reason people aren't buying (and how 6 & 7-figure entrepreneurs handle it)
Launching an offer and hearing crickets is one of the most frustrating parts of online business, especially when you feel like you crushed it.But even the best launches can fall flat if you leave one key objection unaddressed.In t...
24. 5 launch must-haves to bring in sales and clients (whether it’s your first or next launch)
I want you to love launching.Not the overwhelming, throw-it-all-together kind. But the kind of launch that feels aligned, strategic, and actually brings in sales and dream clients.In this episode, I’m sharing 5 essential launch mu...
23. Lessons from successful launches you can steal
In this episode, I’m spilling the tea on what actually works behind the scenes of high-earning launches.Like why more emails = more sales. Why mindset coaching is a must. And why messy launches still win...
22: Voice of Customer Tips (Use These in Your Funnel & Copy!)
You can have the prettiest funnel in the world… But if the words inside it don’t resonate, it won’t convert. I’m not a copywriter, but ...
21. Launching a Local Business with Funnels & Facebook Ads (My Husband's Set Up)
In this episode, I’m giving you a behind-the-scenes look at how we’re using online marketing to fast-track the success of my husband’s brand-new local business. We’re talkin...
The #1 way group program clients are consuming content right now
They’re not logging in. They’re not watching the videos.
019: Do more with less: Build a 5-star lean team
If you had to rate every person on your team right now, would they all get 5 stars? In this episode, we're getting real about what it
18. Set up your webinar replay page to maximize sales
Your webinar replay page can boost conversions—or quietly kill them. In this episode, I walk you through exactly what to include (and what to skip!) so you...