The Boarderline
From growing pains to team drama, marketing pros Julie Matzen and Marcy Massura spill the agency reality and drop real-world advice on marketing, leadership, and keeping your business (and your sanity) on track.
The Boarderline
Episode 3: Agency Therapy - Just Launch Already
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Julie
Welcome to Agency Therapy (brought to you by The Boarderline) – where marketing battle scars meet brutally honest advice. This week, Julie Matzen and Marcy Massura tackle the eternal startup question: build custom or buy off-the-shelf? Spoiler: Shopify isn't always the answer. Plus, we put a fictional functional beverage brand on the couch and debate lifestyle branding vs. science-led messaging. Stop overthinking and start launching