The Boarderline
From growing pains to team drama, marketing pros Julie Matzen and Marcy Massura spill the agency reality and drop real-world advice on marketing, leadership, and keeping your business (and your sanity) on track.
Episodes
9 episodes
Episode 2: AI-Teaching AI your brand voice
Tired of terrible AI spam on LinkedIn? AI expert Ken Upchurch breaks down why most automated outreach is ineffective and how to effectively utilize AI tools like Claude to elevate your job search. We cover combination resumes that beat applican...
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Season 1
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Episode 2
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18:26
Episode 7: Agency Therapy - Timesheet Trauma & The Billable Hour Nightmare
Welcome to Agency Therapy (brought to you by Boarderline), where marketing veterans Marcy and Julie get real about the industry's biggest frustrations. This week: the timesheet debate that never ends. They dive into why billable hours make ever...
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34:18
Episode 6: Agency Therapy- AI Tools, Industry Shakeups, and Getting Fired with Grace
Welcome to Agency Therapy (brought to you by The Boarderline), where marketing veterans Julie and Marcy dish on the wild world of agency life. This week: the massive Omnicom-IPG merger that's shaking up the industry, why AI anxiety is real (but...
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Season 1
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Episode 6
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41:37
Episode 5: Agency Therapy- The Truth About Pitches, Firings, and Going Viral
Welcome to Agency Therapy (brought to you by The Boarderline) – Julie and Marcy swap war stories from the trenches of agency life—from pitch meetings interrupted by furniture deliveries to the most mortifying Zoom moments of the pandemic ...
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Season 1
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Episode 5
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28:40
Episode 4: Agency Therapy - The Client Anthropologist
Welcome to Agency Therapy (brought to you by The Boarderline) – where we cut through the BS with decades of agency experience. This week, Julie Matzen and Marcy Massura get real about being a "client anthropologist" in marketing. Spoiler: Under...
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15:46
Episode 3: Agency Therapy - Just Launch Already
Welcome to Agency Therapy (brought to you by The Boarderline) – where marketing battle scars meet brutally honest advice. This week, Julie Matzen and Marcy Massura tackle the eternal startup question: build custom or buy off-the-shelf? Spoiler:...
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31:25
Episode 1: AI- Fear Mongering
Meet Kenneth Upchurch – an AI expert who's been in the game since before "AI" was even a buzzword. He's spoken at 30+ conferences worldwide, advised at six universities, and built businesses in both energy and AI consulting. Translation? He act...
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Season 1
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Episode 3
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40:59
Episode 2: Agency Therapy - Navigating AI's Impact and Career Growth
Welcome to Agency Therapy (brought to you by The Boarderline). Marcy Massura and Julie Matzen discuss the impact of AI on the creative industry, the benefits of a four-day workweek, and the challenges of navigating career growth within a compan...
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Season 1
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Episode 2
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28:36
Episode 1: Agency Therapy - The Industry Needs Therapy Too
Welcome to Agency Therapy (brought to you by The Boarderline). In this engaging conversation, Marcy Massura and Julie Matzen explore their experiences in the agency world, discussing the competitive culture, the challenges of billable hours, an...
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Season 1
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Episode 1
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24:44