The Boarderline
From growing pains to team drama, marketing pros Julie Matzen and Marcy Massura spill the agency reality and drop real-world advice on marketing, leadership, and keeping your business (and your sanity) on track.
The Boarderline
Episode 4: Agency Therapy - The Client Anthropologist
Welcome to Agency Therapy (brought to you by The Boarderline) – where we cut through the BS with decades of agency experience. This week, Julie Matzen and Marcy Massura get real about being a "client anthropologist" in marketing. Spoiler: Understanding actual human behavior matters more than your fancy AI tools. We break down why AI can't read emotions (yet), why empathy still wins in strategy, and what happens when an entire generation grows up with algorithms making their decisions. Bottom line: data is great, but human judgment? Irreplaceable.