Behind the Sound is an intimate look at how creatives use music to enhance their stories. Host Annika Dietiker brings you behind the scenes with various creators and their endeavors from story-driven podcasting to couture fashion shows to social media content and everything in between. Tune in to hear how APM drives compelling content that allows them stand out from the rest; stay for the laughs and the stories behind the sound. If you are a fan of music that plays in your favorite podcasts, Instagram reels, and other online content, Behind the Sound is for you.