Why High Level Clients Don’t Respond to Safe Content

If your content is consistent, valuable, and still not converting at the level you want… this episode will show you why.

In this episode, I break down the real reason high-level clients aren’t responding to your content and why playing it safe is quietly capping your visibility, authority and income.

You’ll learn:

• What “safe content” actually looks like (and how to spot it)
• Why high-level clients don’t engage with neutral, overly polished messaging
• The identity patterns keeping you stuck in overthinking and self-censorship
• What powerful, converting content actually requires
• The shift from trying to be liked → to leading with certainty

This is for you if you know you’re capable of more… but your content isn’t reflecting the level you’re ready for.

FREE 7 day secret podcast series 'Sell on Stories Like a CEO'- http://subscribepage.io/sellonstorieslikeaceo

Transcript

SPEAKER_00 0:00

Hello and welcome to another episode of Success Starts Within. Today I'm going to be talking about why high-level clients don't respond to safe content. Now I know that you are posting quite regularly and you're putting quite a lot of thought into it, you're creating those captions, you're using Chat GPT to help you, and you're really feeling and thinking that you are hitting the clients, the listeners, and that you're hitting the right people and the people that are going to be listening and watching your content and being, I need to buy from her. But if you are not getting much interest in your content, if you're not getting a great deal of engagement, then I'm very sorry to say that you're just not hitting them. And that could be because your content isn't activating the kind of woman that you actually want to attract. Now, you may be giving value, you may be saying, you know, you know what works, and you're giving all of this information to somebody, but it's very how can I put it? I suppose it's very neutral content, it's just not hitting them. Now, this is called safe content, okay? And I'm going to explain a bit more what that means and why the clients, uh, the followers and the people aren't engaging, why they're not responding, and then what you can do at the end. So, safe content is things like educational but not opinionated. So, you might be teaching somebody something, but you're not really saying exactly directly what you want to say. You're kind of going around the houses with it because you might be worried about upsetting somebody, you might worry that it triggers somebody, you might worry that you're going to lose followers, that people are going to disagree with you, you might get shitty messages from people saying you're wrong. So you're diluting your message. You might be doing some very kind of like amazing reels, they might look fantastic, you might have like been so happy with the wording or the way that you come across, but it's just not powerful enough. As I said, it's not activating enough, and you also might just be saying what everybody else is saying. You know, you're not you're not really saying what you want to say, and there's so many reasons behind that. You're worried about what other people think. That's probably the number one thing. You're worried about what other people think. Because if you didn't give a shit, you would just be saying exactly what you wanted to say, and avoid you kind of avoid anything that's too bold or too direct or too much for that reason. And I just want you to know that safe content, it's not that it doesn't it doesn't repel people, it just doesn't move people. So when you are doing your content, whether you're talking on a story, whether you are doing a reel, whether you're doing a face-to-cam, anything like that, you've got to really touch the heart and the emotions of people. This is by biopsychology. People buy from emotions, they buy from a place where they just can't continue doing what they're doing anymore. They have to get the help, which is where you step in. You're their answer. But if your content isn't talking directly to them, and if it's not talking to them in a way that touches their heart, that makes them go, fuck, she knows me, she knows exactly what I'm going through, she knows exactly how I feel, what's going on in my mind, then it's not going to convert, and you're just going to be pumping out content all the time and frustratingly not getting anything back. So high um high-level clients they don't respond to things like sorry, say that again. High-level clients do respond to leadership. They want to see that you have been through that transformation yourself. They want to see that you have been through that process yourself. So talk about it, talk about how you used to be, talk about how you felt going through it, and then talk about how you feel now. You know, show the story, show the transformation. My best engaged content has always been when I have been candid and I have openly told people how I used to be and how I do I feel now. Because people get it, they are either in the place where I am where they've worked through it, or they were they are where I were, was. And if they are where I was, with that piece of content, that is going to show authority, and that is going to show them that I know what I'm talking about because I've gone from there to here. So really think about your content in that way and how it comes across. Also, high-level clients they want to see somebody who sees what they can't see. So use the client's language. Talk use the language that they would use. You know, don't say things like overwhelmed, because overwhelmed to me means something completely different to you. Overwhelmed, what exactly does that mean? Does it mean that they are picking up their phone and they're going to record on a story but they put it down? Does it mean that they are overspending because they feel they've got loads of things that they need to start putting in their business, but actually nothing feels aligned? Does it does overwhelm mean that they have just got so many tasks and they're not prioritizing properly? And actually, they they need support to be able to work out what they need to do first and what is stuff that they can kind of like ditch. Do you see what I mean? These are kind of like quite rough examples, but get very specific, don't use the word overwhelm. Talk about what that means specifically to the person and talk directly to them. Now I've spoken about this. I've got a seven-day secret podcast series called Sell On Stories like a CEO, and I'm going to put the link in the show notes. And one of the episodes, I've I talk a bit more in depth about niching right down and having your messaging talk specifically to a person, like one person. Nishing down, I know it feels scary because you feel like you're kind of like leaving a massive group of people on the table. You're not, you are going to attract the right person. Really nail it down to one type of person and create content that talks specifically to her. Now, your safe content is, you know, you don't want to try and be liked by everybody, like not everybody is going to like you, and that's okay, but the people that do like you are the ones that potentially might be the ones that work with you. Okay, so just make sure that when you're doing your content, it is talking to the needs of a particular person. I know, and I know so well that you will be creating this safe content because, as I mentioned earlier, the fear of judgment, you're worrying about what other people think. You might be worrying about um people thinking that you're too much. So if you are very specific, or if you're talking about something that you know is a little bit below the line, or if you're talking about a situation that might feel a little bit awkward to you about being open about, you worry that people are gonna think all these things about you. Now, again, don't worry about those people because they're the ones that aren't gonna be your client. It doesn't matter, you are talking to the ones that are gonna resonate with what you're saying, and they're the ones that are gonna start engaging in your content. You also will be creating safe content because you don't fully back your own expertise, and again, this is a self-trust thing. So if you feel that if you feel that you don't fully back yourself, it could be that you I can guarantee you know exactly what you're talking about, but it's the subconscious mind just getting in there again, it's the subconscious mind telling you because you're trying to get yourself out of your comfort zone because you're showing up on your Instagram all the time, it's telling you to stop and it's saying to you, are you sure you know what you're doing? Are you sure you don't need to go and do another course? Are you sure you don't want to just maybe put this on hold and learn a little bit more and then do this a little, you know, a little bit further down the line? It's exactly what it is. So you're gonna create safe content and you're not actually gonna really talk about the like the specifics, the deep parts of your expertise. And trust me, trust me, trust me, trust me. I'm gonna say this so many times this episode. Just talk to one specific person, spend some time really nailing into your ideal client and what she is experiencing, what she is telling herself every day, what is she thinking as soon as she wakes up, what is she doing with her day, how does her day look like? Really nail into that, anchor into it, and start speaking to certain parts of her. When you dilute your message, you stay comfortable, and comfortable is not going to make that many sales. What clients really respond to, or what followers should I say really respond to as well, is clear opinions. What do you think about this particular subject? They like direct language, you know. They we scroll like you wouldn't believe, yeah. And if you haven't hit somebody immediately with your message, they're gonna move on. So be very direct in your language, very straightforward, very to the point. Um, because ultimately, if they want to learn more, then they can book a discovery call with in with you, but be very direct in your language and call out certain stuff. Like if you think you know what, I've been hearing this so often in the industry at the moment, I don't fucking agree with it. Talk about it because there's gonna be people that don't agree with it too, and people love to hear opinions. Do content around challenging people, so challenge their thoughts. So I'm gonna be terrible at thinking of an example right now. But if you find that somebody says, you know, I'm I'm not cut out for this, and that is a thought that comes up in their mind all the time. I want you to challenge that thought. You know, you could do a piece of content if you tell yourself that you're not cut out for this, this is what I want you to ask yourself. And call them out again, call them out, challenge them. They will respond to somebody that isn't afraid to lead, that isn't afraid to do all of these things, because what it does is it shows authority, it shows that you know exactly what you're talking about, and it shows that you understand them as well, because that's exactly what they want. They want to work with somebody that completely gets them. Now, I have been through like this journey, um, not now, but previously, where I really wanted to specifically work with mums because I get mums, I'm a mum myself, and mums get me, and it's a completely different world when you're a mum. And so I was like, Well, she knows I'm not, I mean, I haven't openly said I just want to work with mums, but I feel that I connect better with those people because it's a whole new ball game when you've got children and you're trying to be an entrepreneur and you're trying to set up this business alongside like school holidays and sleepless nights and stress and all the things that the children bring. Um, school admin, fuck me, the school admin, don't even get me starting that actually. I'm not gonna go down that route. Um, but yes, just be okay with wanting to really talk to a specific type of person um because you're gonna you're gonna reach them better. Now, when you're thinking about your content and creating content that is more um isn't just safe, it's very much calling people out, it's very direct. Rather than thinking, oh god, you know, is it gonna be too much? Are people gonna like this? Is this gonna land properly? I want you to instead ask yourself, is this going to move the right person? And I guarantee the answer is going to be yes. Because there is going to be somebody that is going to be moved by this very candid, open story that you're going to do. And again, don't worry about pleasing everybody. You want to please only this very small amount of people. Remember, to make our business successful, we only need a very tiny amount of people from this earth to make that happen for us. So don't try and be liked by everybody, don't try and do everything for everyone, just do it for this very small group of people and people who have these certain thoughts, feelings, situations in their life, because they're going to be the ones that are going to be interesting you, that are going to work with you. Your content as well will only attract the level that you're available for. Okay, I'm going to say that again. Your contact is only contact, content, sorry, is only going to attract the level that you're available for. So if you're playing safe and your messaging is very kind of like general, it's it doesn't call people out, it's not direct, it's not using the client's language, you're going to attract hesitant buyers. You're going to attract people that are like, Oh, I don't know if I have the money, I don't have the money to invest in you right now. I think I'm just going to spend a little bit more time trying it out on my own. And even if you do sign somebody, they are going to be a hesitant client, and that's going to be extra work. It's going to be extra pressure to try and support this person. So when you are fully expressing yourself, you are going to attract decisive and action-ready clients, which is exactly what we need. So just be open, just be completely candid with the content. And the safe content that you are doing right now, yes, it's keeping you visible, of course, it's keeping you active online. People are seeing your face, but it's not powerful enough to get you the amount of clients that you need. It's not power powerful enough to get you paid, which is ultimately why we work, right? Is to have have an impact and to get paid so that the money that we make creates freedom in our lives. So I'd love you to have a little audit of your social media, have a look at your messaging, and just think am I really calling people out? Am I really am I really being direct? Am I talking to the right person, or do I sound just very like wishy-washy and general? And if you are, the pieces of content that you audit, what I want you to do is just to take the hook that you've got and tweak it so that it speaks to your premium client. That's it. And then I want you to take the caption, and again, don't rewrite it because we ain't got time for all of this like extra work. Just slightly tweak it and tweak it to match your hook, but make sure that it is powerful enough. It shows that you are a leader, it shows that you are um you are selling and you have conviction, it shows authority, and it shows them that you understand them. And when you understand them, that is when you're gonna find that your engagement increases. So, as I mentioned, I've got the seven-day secret podcast um series sell on stories like a CEO, which I'd love you to sign up for. And every day you're gonna sell, but you're gonna really nail in to your ideal client and you're really gonna talk to her specifically. As I said, there's an episode where we talk about just focusing on a particular person, and it is so helpful when you do do that because your content starts to become very organic from the point of you being able to anchor into that person. So the link is in the show notes. I hope this episode has been um useful to you. It's been useful to for me to talk about it because we do sometimes get into this whole routine of like shit, I haven't posted today, let's just pump something out. And we do it quite quickly. Sometimes we just rely on ChatGPT to do it, but actually, we need to spend that little few more minutes to make sure that what we're creating is actually having an impact and that it's really talking to a specific group of people. So I hope you have the most amazing week, and I'll see you next week. Bye.