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Audience Bridge [Insights]
Audience Bridge Insights is a podcast for newsletter operators, marketers, and media founders who want to scale smarter. Each episode dives into real-world strategies, tools, and conversations with industry experts on email deliverability, list growth, monetization, and the evolving tech behind the inbox.
Audience Bridge [Insights]
Latest Episodes
Why MarketBeat Just Cut Their Email List in Half (On Purpose) w/ Matt Paulson
Matt Paulson, founder & CEO of MarketBeat, is just deleted 3 million "active" subscribers from his list — and he's doing it on purpose.In this episode of Audience Bridge Insights, recorded at MarketBeat's brand new Sioux Falls studi...
![Audience Bridge [Insights] Artwork](https://www.buzzsprout.com/rails/active_storage/representations/redirect/eyJfcmFpbHMiOnsiZGF0YSI6MTcyNzE1OTAzLCJwdXIiOiJibG9iX2lkIn19--0658c5a0e13c1fc1021e816f28a00385fea2714c/eyJfcmFpbHMiOnsiZGF0YSI6eyJmb3JtYXQiOiJqcGciLCJyZXNpemVfdG9fZmlsbCI6WzI1MCwyNTAseyJjcm9wIjoiY2VudHJlIn1dLCJzYXZlciI6eyJxdWFsaXR5Ijo2MH0sImNvbG91cnNwYWNlIjoic3JnYiJ9LCJwdXIiOiJ2YXJpYXRpb24ifX0=--21f3793904e6ce1806a5a794a691217fceef82c7/EP-15-MARKETBEAT.png)
Co-Reg Isn’t Dead — You’re Just Doing It Wrong (w/ Tim Bourquin)
Co-reg has a bad reputation in the newsletter world—but most people are doing it wrong.In this episode of Audience Bridge Insights,
![Audience Bridge [Insights] Artwork](https://www.buzzsprout.com/rails/active_storage/representations/redirect/eyJfcmFpbHMiOnsiZGF0YSI6MTcxMTM1OTY5LCJwdXIiOiJibG9iX2lkIn19--e903b625ab3a5f6ff1f8a1e1b4cff945e56b1c68/eyJfcmFpbHMiOnsiZGF0YSI6eyJmb3JtYXQiOiJqcGciLCJyZXNpemVfdG9fZmlsbCI6WzI1MCwyNTAseyJjcm9wIjoiY2VudHJlIn1dLCJzYXZlciI6eyJxdWFsaXR5Ijo2MH0sImNvbG91cnNwYWNlIjoic3JnYiJ9LCJwdXIiOiJ2YXJpYXRpb24ifX0=--21f3793904e6ce1806a5a794a691217fceef82c7/EP-14-TIM-BOURQUIN.jpg)
Your List Size Is Lying to You — with Armando Roggio (Quartz)
What if the thing quietly killing your email program had nothing to do with your content, your subject lines, or your list size? In this episode, Chris sat down with Armando Roggio, VP of Audience Development at Quartz,...
![Audience Bridge [Insights] Artwork](https://www.buzzsprout.com/rails/active_storage/representations/redirect/eyJfcmFpbHMiOnsiZGF0YSI6MTY1NjAwNzY0LCJwdXIiOiJibG9iX2lkIn19--90017ca00ac36d4849889cbfa29a6eff201fd9e2/eyJfcmFpbHMiOnsiZGF0YSI6eyJmb3JtYXQiOiJqcGciLCJyZXNpemVfdG9fZmlsbCI6WzI1MCwyNTAseyJjcm9wIjoiY2VudHJlIn1dLCJzYXZlciI6eyJxdWFsaXR5Ijo2MH0sImNvbG91cnNwYWNlIjoic3JnYiJ9LCJwdXIiOiJ2YXJpYXRpb24ifX0=--21f3793904e6ce1806a5a794a691217fceef82c7/EP-12-ARMANDO-ROGGIO.jpg)
How He 10x'd Revenue by Increasing Cost Per Lead (with Nathan May)
Most newsletter publishers obsess over cost per lead. Nathan May, founder of The Feed Media (the largest agency for newsletter growth), explains why that's the wrong metric—and how one of his clients 10x'd revenue by increasing their CPL by 30%...
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The Local Newsletter Founder Who Proved Everyone Wrong About "Small Markets"
Most publishers would look at the Catskills region of New York and say "too small to build a real business." Michael Kauffman proved them wrong.In this episode of Audience Bridge Insights, I sit down with Michael Kauffman, f...
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