Audience Bridge [Insights]
Audience Bridge Insights is a podcast for newsletter operators, marketers, and media founders who want to scale smarter. Each episode dives into real-world strategies, tools, and conversations with industry experts on email deliverability, list growth, monetization, and the evolving tech behind the inbox.
Audience Bridge [Insights]
Monetizing the Inbox: Jesse Watkins on Newsletter Sponsorships & Growth
In this episode of Audience Bridge Insights, I sat down with Jesse Watkins, founder of Who Sponsors Stuff and co-creator of The Newsletter Conference, to unpack the real mechanics of newsletter monetization.
We cover:
✅ Why sponsorships aren’t plug-and-play revenue
✅ The importance of aligning sponsors with your brand’s voice
✅ Why flat-fee pricing often beats CPM models
✅ Direct sales vs. ad networks — and which wins long term
✅ How to scale once your ad inventory is full
Whether you’re just starting to monetize your newsletter or you’re looking to optimize and scale sponsorship revenue, this conversation is packed with actionable insights.
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