Audience Bridge [Insights]
Audience Bridge Insights is a podcast for newsletter operators, marketers, and media founders who want to scale smarter. Each episode dives into real-world strategies, tools, and conversations with industry experts on email deliverability, list growth, monetization, and the evolving tech behind the inbox.
Audience Bridge [Insights]
The One Fix That Saves Your Inbox (and Revenue) — with Bryan Jenkins
In this episode of Audience Bridge Insights, I sit down with Bryan Jenkins, Director of Sales at Email Oversight, to dig into the unsexy but critical side of email: data quality and validation.
We cover why one bad email address can ruin a lot of good, how to validate at acquisition, when to re-clean your list, and what to do about bounces and complaints before they destroy your sender reputation.
If you send email at scale, this conversation is a must-watch.
What you’ll learn in this episode:
✅ Why validating emails at acquisition is the cheapest way to protect your list
✅ How list decay works — and why re-cleaning isn’t optional
✅ The role complainers and bounces play in inbox placement
✅ Why trimming your list isn’t losing muscle, it’s cutting fat
✅ Pro tips for managing Yahoo/Gmail bounce codes the smart way
Listen now and learn how to keep your list clean, protect your reputation, and boost inbox placement.
📩 Subscribe to Audience Bridge Insights for weekly deliverability tips: https://www.audiencebridge.io/subscribe
Mentioned in this episode: