Ryan Deiss on Why Email Still Wins

In this episode of Audience Bridge Insights, Chris Miquel sits down with Ryan Deiss, founder of DigitalMarketer and Traffic & Conversion Summit, to break down why email remains the most valuable channel in digital marketing — even as social platforms, SEO, and paid ads continue to change.

Ryan shares hard-earned lessons from two decades in digital marketing, including what happens when algorithms change overnight, why owning your audience matters more than ever, and how modern email strategy has evolved beyond long automations and generic broadcasts.

This conversation goes deep into email deliverability, list hygiene, segmentation, AI’s impact on education businesses, and why most brands are still measuring the wrong metrics.

If you run a newsletter, media company, or any business that depends on audience growth and monetization, this episode will change how you think about email.

 What You’ll Learn in This Episode:

• Why email was the first social network (and why it still wins)
• How algorithm changes wiped out businesses overnight
• The biggest mistakes marketers make with email today
• Why long email sequences no longer work
• How segmentation and list hygiene protect deliverability
• The 3–6% rule of engagement
• How AI is reshaping education, courses, and content
• Why owning your audience is the ultimate leverage

If you run a newsletter or scale revenue through email, this episode will help you protect deliverability, grow smarter, and avoid the hidden mistakes that quietly destroy inbox reach.

🔗 Connect with Ryan Deiss:

LinkedIn → ryandeiss

X → ryandeiss

Youtube → RyanDeissOfficial

🔗 Learn more about Audience Bridge:

Website → https://www.audiencebridge.io

Newsletter → https://www.audiencebridge.io/subscribe

Chapters

• 0:00 Why Email Still Wins
• 4:30 Early Internet Lessons & Owning the Audience
• 10:30 How Marketers Broke (and Rebuilt) Email
• 13:50 Paid Ads, Algorithms & the Shift Back to Messaging
• 20:00 The Modern Email Playbook
• 26:30 Segmentation, List Hygiene & Deliverability
• 33:30 Email as the Core Nurture Channel
• 40:00 Media Brands vs Product Brands
• 46:00 AI’s Impact on Education & Digital Marketer
• 52:30 Events, Ownership & Long-Term Strategy
• 1:00:30 Building Scalable Companies
• 1:05:00 Rapid Fire + Final Thoughts