Audience Bridge [Insights]

How He 10x'd Revenue by Increasing Cost Per Lead (with Nathan May)

• Chris Miquel • Season 1 • Episode 12

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Most newsletter publishers obsess over cost per lead. Nathan May, founder of The Feed Media (the largest agency for newsletter growth), explains why that's the wrong metric—and how one of his clients 10x'd revenue by increasing their CPL by 30%.

In this episode of Audience Bridge Insights, Nathan breaks down:

  • Why cost per lead is lying to you (and what to track instead)
  • How creative became more important than targeting on Facebook
  • Why "cheap" traffic sources quietly destroy monetization
  • The deliverability mistake that kills inbox placement
  • What smart operators do differently (and how they outbid competitors)

Key story: One newsletter increased their cost per lead by 30% and revenue went up 10x. Why? They stopped optimizing for "anyone who would sign up" and started optimizing for "people who would actually engage."

Topics covered:

  • Intro: The cost per lead trap
  • What's changed in paid media (Facebook evolution)
  • Optimizing for engagement vs. signups
  • The 10x revenue story (CPL up 30%)
  • Building proper revenue attribution
  • Scaling campaigns without losing quality
  • Defining quality traffic sources
  • The deliverability mistake killing newsletters
  • Why CPMs are the wrong metric
  • Why open rates are misleading
  • What smart operators do differently
  • The invite-only newsletter strategy
  • Rapid fire questions
  • Where to find Nathan


Perfect for: 

Newsletter publishers, content creators, digital media operators, anyone running paid acquisition for email lists

Guest: Nathan May - Founder, The Feed Media

Host: Chris Miquel - Founder, Audience Bridge

🔗 Learn more: www.audiencebridge.io
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