04 - Be Memorable, Not Just Visible

The myth that you need to be everywhere to win clients is exhausting and untrue. In this episode I show you why visibility alone is not enough and how memorability is what premium clients actually buy into. 

I introduce you to my three-question Worth It Filter that helps you choose the right platforms and opportunities. 

You’ll learn how to spot high-intent spaces, show up consistently without burning out, and position yourself in the right context so credibility flows naturally. 

This is your permission slip to stop trying to be everywhere and start being unforgettable where it matters.

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Transcript

Welcome to Elevate Your Business, the show for ambitious entrepreneurs who want to raise their game, work with premium clients and build a business that feels as good as it looks on paper. I'm Sarah, business mentor, strategist and a firm believer that you don't have to hustle harder to earn more, you just need to think differently. Each week we'll dive into the mindset, marketing and strategies that will help you grow with intention so you can have the income, impact and freedom you started this business for.

So if you've been with me for the first three episodes, you'll know that we've talked about why good enough can quietly cost you premium clients, the psychology of premium pricing and how to use it to your advantage and the three levers you can pull to elevate your business in 90 days. Today I want to zoom into one of those levers, visibility, and dismantle a really persistent myth, this idea that you have to be everywhere to be seen. It's easy to see why be everywhere is such popular advice, you watch your competitors and they seem to be all over LinkedIn, Instagram, TikTok, podcasts, guest articles, speaking gigs and it's tempting to think that must be why they're successful. 

But the danger of this is you only see the output, the finished reel or the polished post, not the infrastructure, the team or the years it's taken to get there. So you try to replicate the output without the same resources and it burns you out. I've seen so many business owners working at full tilt to keep up but here's the kicker, they're showing up in places their ideal client doesn't even use to make buying decisions.

It's like spending a fortune on a advert in the middle of the desert, yes it's technically visible but no one driving past is actually looking for what you sell. So here is the first mindset shift, visibility gets you noticed once, memorability gets you chosen again and again. Premium clients aren't logging into six platforms a day, they're busy and in most cases they'll form their perception of you in just one or two key spaces. 

So your job is to own those spaces, to be so consistent, so clear and so valuable that when they think of your service, your name is the first one that comes to mind. To figure out which spaces are worth your time, I want you to use a question process called the worth it filter. So question one is, is my ideal client here with intent? And the difference between with intent and just here is night and day. 

And what I mean by that is someone might exist on Instagram but they could just be there for escapism, not to research the next £10,000 investment. And if you contrast that with a parent googling best schools in the UK for creative children, they are very much in decision-making mode. So how do you work this out? The first thing is to look at behaviour. 

Are people in that space asking specific problem-solving questions? Are they clicking links? Are they signing up for webinars? Are they commenting on relevant posts? Or are they passively liking memes? Listen to the conversation, join the groups, read the threads. In high intent spaces you'll see questions like who do you recommend for and what's the best way to. You also need to follow the money trail. 

Are other businesses in your niche actively advertising or making offers there and getting engagement? If it's a yes, then it's a sign the audience is primed to buy. And I would absolutely ask people directly, so using polls, surveys or even casual conversations. So if you are looking for help with X, where would you start? And the answers might surprise you. 

Question two is can I show up here consistently without resentment? Consistency does not mean all day every day, but it does mean showing up regularly enough to build recognition. If you dread the platform, you won't do well. And there's one platform I absolutely detest, so I just don't use it. 

Premium clients can feel the difference between genuine enthusiasm and forced content. Now let me be clear here, you don't have to love every second, but you do need to choose something you can sustain over time. So this might mean picking LinkedIn over TikTok if you prefer writing over short form content. 

And it might be committing to one in-depth blog post a month rather than three scattergun Instagram posts a week. Question three, does this space position me in the right context? Context shapes perception. You could give the same talk to two different audiences and get wildly different results, not because of the content, but because of how they perceive you. 

When you show up alongside respected peers or environments where your ideal clients already trust, you are borrowing that credibility. So that could mean being a guest on a respected podcast in your industry, speaking at a well-curated conference, or partnering with a brand your audience already has positive feelings about. So I want you to list every place that you're currently showing up, whether that's platforms, events, collaborations, and run each one through the worth it filter. 

And if you can't get at least two yes answers, park it for now. This is where focus becomes your friend. Even if you cut your marketing list in half, your visibility will increase because you'll be concentrated in the spaces that matter. 

Something magical happens when you commit to fewer, better spaces. You start to repeat your key messages more naturally so they stick. People associate you more strongly with your niche because they see you in consistent contexts. 

And you free up headspace and creative energy to actually deepen your expertise, which in turn makes your content sharper. It's like planting all of your seeds in one rich patch of soil instead of scattering them in 10 different gardens and then wondering why nothing grows. Memorability is not an accident. 

It is designed and it comes from three things. Clarity, because people instantly get what you do and who you do it for. Consistency, you show up often enough for them to remember you without disappearing for months at a time. 

And context, you're seen in trusted spaces so their brain categorises you as a safe, credible choice. Premium clients don't buy after the first impression. They buy after multiple touch points that all feel aligned, intentional, and high quality. 

So if you've been exhausting yourself trying to be everywhere, here is your permission slip to stop. Choose your somewhere, show up there consistently, and be memorable, not just visible. Because in the premium space, the person who wins is not the one who shouts the loudest. 

It's the one people think of first when they're ready to say yes. Thanks for listening to Elevate Your Business. If you enjoyed this episode, hit follow so you never miss a strategy that could change your business. 

And if you're ready to take what you've heard here and put it into action, you can find free resources, mentoring programmes, and more at elevateyourbusinesspodcast.co.uk. Until next time, here's to working smarter, thinking bigger, and building a business you truly love.