Elevate Your Business with Sarah Capewell
For ambitious entrepreneurs who want to stop blending in and start standing out.
Premium clients don’t buy the way most business advice says they do - their decisions are shaped by perception, psychology, and the story they tell themselves about who they’re becoming.
In Elevate Your Business, business mentor and strategist Sarah Capewell shows you how to raise your game, attract clients who truly value your work, and build a business that feels as good on the inside as it looks on paper.
Each week you’ll learn practical, psychology-backed strategies to:
- Position your offers so they feel like the obvious choice
- Price with intention and attract clients who respect your value
- Turn proof, visibility, and first impressions into momentum
- Work smarter, think bigger, and grow with confidence
This podcast is about the shifts - in mindset, marketing, and strategy - that elevate both you and your business.
Hit follow and join Sarah every week to discover how to become the go-to choice for the clients you want most.
Episodes
11 episodes
11 - The Power of an Abundance Mindset
Some of the biggest shifts in business don’t come from new strategies or structures. They begin in your own mind.In this episode, I share the simple daily practice that has transformed how I think, create, and show up: journaling from a ...
•
Season 1
•
Episode 11
•
5:37
10 - The Season of Enough
After years of building, launching, and chasing the next milestone, I realised something during a rare moment of stillness: enough is not the opposite of growth, it is the foundation of it.In this episode, I talk about the importance of ...
•
Season 1
•
Episode 10
•
6:38
09 - Cultural Codes of Premium
Premium doesn’t look the same everywhere. What signals exclusivity in London may feel underwhelming in Shanghai, and what looks tasteful in Dubai could be seen as over the top in Stockholm. In this episode I unpack the cultural codes that shape...
•
Season 1
•
Episode 9
•
6:54
08 - Power, Perception and Premium Clients
Premium clients aren’t just paying for your expertise. They’re paying attention to how power feels in the relationship. In this episode I explore how subtle shifts in confidence, boundaries, and leadership transform how you’re perceived in the ...
•
Season 1
•
Episode 8
•
7:24
07 - Authority Isn’t Claimed, It’s Demonstrated
Authority in business isn’t about calling yourself an expert. It’s built through what people consistently see, hear, and experience from you. In this episode I unpack the three levers of real authority in the premium market:✔️ Depth, not...
•
Season 1
•
Episode 7
•
6:14
06 - Why Your Story Sells More Than Your Strategy
Strategy explains what you do. Story makes people believe it matters. In this episode I explore why your story is the real hook for premium clients - and why credentials or frameworks alone rarely win trust.You’ll learn: ✔️ H...
•
Season 1
•
Episode 6
•
6:29
05 - The Trust Flywheel - How to Become the Obvious Choice
Premium clients rarely say yes the first time they meet you. They need multiple touch points that build belief and show them you are the obvious choice. In this episode I share my Trust Flywheel system — four layers that quietly turn interest i...
•
Season 1
•
Episode 5
•
7:06
04 - Be Memorable, Not Just Visible
The myth that you need to be everywhere to win clients is exhausting and untrue. In this episode I show you why visibility alone is not enough and how memorability is what premium clients actually buy into. I introduce you to my thr...
•
Season 1
•
Episode 4
•
7:10
03 - The 90-Day Shift - Three Levers That Change Everything
Most 90-day plans are bloated to-do lists. This one is different. I show you three focused levers that create visible wins without adding hours: leverage your proof, refine offer positioning, and control visibility. You’...
•
Season 1
•
Episode 3
•
6:02
02 - The Psychology of Premium Pricing
Your prices are signals. Long before you explain your offer, your pricing tells a story about your value, your confidence, and the kind of clients you attract.In this episode of Elevate Your Business, Sarah Capewell breaks down ...
•
Season 1
•
Episode 2
•
5:17
01 - Why “Good Enough” is Losing You Premium Clients
“Good enough” might get you by, but it won’t win you premium clients. In this first episode of Elevate Your Business, Sarah Capewell shares how subtle first impressions, proposal design, and client touchpoints can quietly make or break...
•
Season 1
•
Episode 1
•
5:25