Elevate Your Business with Sarah Capewell
For ambitious entrepreneurs who want to stop blending in and start standing out.
Premium clients don’t buy the way most business advice says they do - their decisions are shaped by perception, psychology, and the story they tell themselves about who they’re becoming.
In Elevate Your Business, business mentor and strategist Sarah Capewell shows you how to raise your game, attract clients who truly value your work, and build a business that feels as good on the inside as it looks on paper.
Each week you’ll learn practical, psychology-backed strategies to:
- Position your offers so they feel like the obvious choice
- Price with intention and attract clients who respect your value
- Turn proof, visibility, and first impressions into momentum
- Work smarter, think bigger, and grow with confidence
This podcast is about the shifts - in mindset, marketing, and strategy - that elevate both you and your business.
Hit follow and join Sarah every week to discover how to become the go-to choice for the clients you want most.
Elevate Your Business with Sarah Capewell
12 - From self doubt to thought leader
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If you’ve ever caught yourself saying “I’m just a tutor” or “I’m just starting out,” this episode is for you.
That tiny word just can quietly chip away at your confidence and reinforce imposter syndrome without you even realising it.
In this episode, Sarah shares the small language shifts and mindset changes that helped her move from self-doubt to thought leadership. You’ll learn how to audit your language, share your process instead of waiting for perfection, anchor yourself in evidence, and speak from certainty rather than fear.
Because leadership doesn’t arrive with a title or a following. It begins the moment you decide to own your expertise out loud.
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And if you’re ready to take these strategies further, explore free resources and mentoring programmes at https://www.aster.academy/
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