Found in AI: AI Search Visibility, SEO, & GEO
Found in AI is a podcast for marketers, founders, and content strategists who want to understand—and win—AI search visibility in the new era of search.
Hosted by Cassie Clark, fractional content strategist and AI search optimization expert, the show explores how platforms like ChatGPT, Perplexity, Gemini, and Google’s AI-powered search experiences discover, select, and surface content.
Each episode breaks down real-world experiments, SEO, GEO / AEO, and content marketing strategies designed to help brands get found in AI-generated answers, not just traditional search results.
You’ll learn how to:
-Optimize content for AI-driven search and answer engines
-Blend traditional SEO with AI search optimization
-Build entity authority across search, social, and AI platforms
-Drive traffic, leads, and trust as search behavior continues to evolve
If you’re trying to future-proof your content strategy and understand how AI is reshaping discovery, Found in AI gives you the frameworks, insights, and tactics to stay visible—wherever search happens next.
Found in AI: AI Search Visibility, SEO, & GEO
How Do You Future-Proof SEO in an AI-First Search World?
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How do you future-proof SEO in an AI-first search world? By shifting focus from rankings and volume to clarity, structure, and visibility signals that AI systems can interpret and trust.
In this episode of Found in AI, Cassie is joined by Kristina Frunze of WebView SEO to break down what SEO actually looks like now that AI engines are reshaping how people discover information. The conversation separates the tactics that still matter from those AI is actively devaluing—and outlines what marketers should prioritize moving forward.
Rather than chasing every platform or update, the episode focuses on durable principles: writing for humans while structuring for machines, understanding how Google is redefining spam, and measuring visibility in a world where zero-click experiences are becoming the norm.
In this episode, you’ll learn:
- Why “write for humans, structure for machines” is the new SEO rule
- How Google is redefining spam — and what that means for content quality
- When to prioritize structured data, citations, and brand mentions
- Where Reddit fits into an AI-driven SEO strategy (and where it doesn’t)
- How to measure visibility when clicks and rankings matter less
- What metrics replace rankings as the primary signal heading into 2026
If you’re trying to keep your brand visible as SEO and AI blur together, this episode provides a grounded, no-nonsense roadmap for what comes next.
💬 Let’s connect:
LinkedIn → Cassie Clark | Content Strategist
Website → cassieclarkmarketing.com
Keywords: AI Search, SEO Strategy, Generative Search, AEO, GEO, AI Visibility, Structured Data, Content Strategy, Zero-Click Search, Google AI, Schema Markup, B2B Marketing, Search Trends, Digital Visibility
Find the transcript here.