Found in AI: AI Search Visibility, SEO, & GEO
Found in AI is a podcast for marketers, founders, and content strategists who want to understand—and win—AI search visibility in the new era of search.
Hosted by Cassie Clark, fractional content strategist and AI search visibility consultant for startups and enterprise brands, the show explores how platforms like ChatGPT, Perplexity, Gemini, and Google’s AI-powered search experiences discover, select, and surface content.
Each episode breaks down real-world experiments, SEO, GEO / AEO, and content marketing strategies designed to help brands get found in AI-generated answers, not just traditional search results.
You’ll learn how to:
-Optimize content for AI-driven search and answer engines
-Blend traditional SEO with AI search optimization
-Build entity authority across search, social, and AI platforms
-Drive traffic, leads, and trust as search behavior continues to evolve
If you’re trying to future-proof your content strategy and understand how AI is reshaping discovery, Found in AI gives you the frameworks, insights, and tactics to stay visible—wherever search happens next.
Episodes
75 episodes
What AI Engines Actually Want (And Why Your Blog Posts Aren't It) ft. Bryan McAnulty
📬 You like this podcast? You’ll love the newsletter.Join the weekly 3-2-1 on AI search + marketing: subscribeIf you've been publishing content and wondering why it's doin...
What Google's AI Mode Data Reveals About How People Search Now
📬 You like this podcast? You’ll love the newsletter.Join the weekly 3-2-1 on AI search + marketing: subscribeUser behavior in AI search has moved, and Google's own data c...
Stop Optimizing Keywords for ChatGPT (with Shane Tepper)
📬 You like this podcast? You’ll love the newsletter.Join the weekly 3-2-1 on AI search + marketing: subscribeMost brands trying to figure out their AI search visibility s...
"Good SEO is Good GEO." But Is That True?
📬 You like this podcast? You’ll love the newsletter.Join the weekly 3-2-1 on AI search + marketing: subscribeIf you've been seeing the phrase "good GEO is good SEO" every...
Fable, Bing's New Reporting, and a Study That Should Worry Every B2B Marketer
📬 You like this podcast? You’ll love the newsletter.Join the weekly 3-2-1 on AI search + marketing: subscribeThe US government just ordered Anthropic to pull Fable 5 and ...
SEO and PR Are Finally Married (And AI Search Is Why)
📬 You like this podcast? You’ll love the newsletter.Join the weekly 3-2-1 on AI search + marketing: subscribeBrand visibility doesn't mean what it used to. For years, SEO...
Schema.org's New Dataset + Claude Fable 5: What You Need to Know
📬 You like this podcast? You’ll love the newsletter.Join the weekly 3-2-1 on AI search + marketing: subscribeTwo updates this week that marketers need to know about. Firs...
57% Bot Traffic, One Year Early. And Google Picked This Week to Say "Check With Us."
📬 You like this podcast? You’ll love the newsletter.Join the weekly 3-2-1 on AI search + marketing: subscribeThis week on Found in AI, Cassie is going solo today. There a...
Google Finally Catches Bing on AI Visibility — and Microsoft Confirmed The FSA Framework
📬 You like this podcast? You’ll love the newsletter.Join the weekly 3-2-1 on AI search + marketing: subscribeThis week, two updates landed that look like product news but...
Should You Block AI Bots From Your Website? | AJ Ghergich, Botify [Part 3 of 3]
📬 You like this podcast? You’ll love the newsletter.Join the weekly 3-2-1 on AI search + marketing: subscribeEveryone's asking whether to block AI bots from their site. A...
Bing's Visual Search Overhaul, Google's "Highly Cited" Badge, and Ask YouTube — What They Mean for AI Visibility
📬 You like this podcast? You’ll love the newsletter.Join the weekly 3-2-1 on AI search + marketing: subscribeThree AI search updates this week — and the one that got the ...
Google Just Confirmed It. Your Next Customer Might Be an AI Agent. | AJ Ghergich, Botify [Part 2 of 3]
📬 You like this podcast? You’ll love the newsletter.Join the weekly 3-2-1 on AI search + marketing: subscribeGoogle just announced Information Agents and Universal Cart a...
Search Agents, Universal Cart, and the End of Passive Discovery
📬 You like this podcast? You’ll love the newsletter.Join the weekly 3-2-1 on AI search + marketing: subscribeGoogle I/O was Tuesday. There's a lot to sort through — and m...
Why Your Marketing Dashboard Is Lying to You (And What AI Search Has to Do With It) | AJ Ghergich, Botify [Part 1 of 3]
📬 You like this podcast? You’ll love the newsletter.Join the weekly 3-2-1 on AI search + marketing: subscribeYour analytics look broken. Impressions are up. Clicks are do...
The GEO Guide Google Just Dropped (And What It Doesn't Tell You)
📬 You like this podcast? You’ll love the newsletter.Join the weekly 3-2-1 on AI search + marketing: subscribeAfter two-plus years of the GEO conversation happening withou...
ChatGPT Just Became an Ad Platform + Google Just Killed FAQ Schema
📬 You like this podcast? You’ll love the newsletter.Join the weekly 3-2-1 on AI search + marketing: subscribeTwo stories shook AI search this week, and they look complete...
The 24-Hour Reddit Citation: Carl Peterson on Mention Tracking, Quora, and Facebook Groups
📬 You like this podcast? You’ll love the newsletter.Join the weekly 3-2-1 on AI search + marketing: subscribeReddit is everywhere right now — but the rules of how to actu...
ChatGPT Got Smarter, Google Wants Agent-Ready Sites, and AI Citations Just Got Personal
📬 You like this podcast? You’ll love the newsletter.Join the weekly 3-2-1 on AI search + marketing: subscribeThis week, three updates from Google and OpenAI quietly told ...
SEO Agencies Have 2 Years Left
📬 You like this podcast? You’ll love the newsletter.Join the weekly 3-2-1 on AI search + marketing: subscribeIf your SEO agency is still selling you the same playbook the...
Google Bets Big on Agents, Bing Bets Big on AI Reporting
📬 You like this podcast? You’ll love the newsletter.Join the weekly 3-2-1 on AI search + marketing: subscribeGoogle held Cloud Next '26 in Vegas this week and barely ment...
What Happens When AI Gets Your Brand Wrong?
📬 You like this podcast? You’ll love the newsletter.Join the weekly 3-2-1 on AI search + marketing: subscribeWhat if the AI answer about your brand is wrong? Not just inc...
Why 93% Zero-Click Isn't a Bug (It's the Product)
📬 You like this podcast? You’ll love the newsletter.Join the weekly 3-2-1 on AI search + marketing: subscribeThis week on Found in AI, Cassie Clark breaks down the three ...
Agentic Conversion Rate: The GEO Metric Nobody's Tracking Yet
📬 You like this podcast? You’ll love the newsletter.Join the weekly 3-2-1 on AI search + marketing: subscribeWith ChatGPT agents, Claude in Chrome, Perplexity Comet, Cowo...