Found in AI: AI Search Visibility, SEO, & GEO
Found in AI is a podcast for marketers, founders, and content strategists who want to understand—and win—AI search visibility in the new era of search.
Hosted by Cassie Clark, fractional content strategist and AI search optimization expert, the show explores how platforms like ChatGPT, Perplexity, Gemini, and Google’s AI-powered search experiences discover, select, and surface content.
Each episode breaks down real-world experiments, SEO, GEO / AEO, and content marketing strategies designed to help brands get found in AI-generated answers, not just traditional search results.
You’ll learn how to:
-Optimize content for AI-driven search and answer engines
-Blend traditional SEO with AI search optimization
-Build entity authority across search, social, and AI platforms
-Drive traffic, leads, and trust as search behavior continues to evolve
If you’re trying to future-proof your content strategy and understand how AI is reshaping discovery, Found in AI gives you the frameworks, insights, and tactics to stay visible—wherever search happens next.
Episodes
47 episodes
How Does Local SEO Translate to AI Search Visibility?
Google’s Fastest Spam Update Ever, OpenAI Kills Sora & Pivots to Shopping, and What 81K People Want from AI
Do Press Releases Work for AI Search Visibility? I Tested It.
OpenAI’s Prompt Injection Framework + Google’s Personal Intelligence: What Marketers Need to Know
What Does It Take To Actually Get Cited in AI Search? (Hint: SEO, PR, and Reputation Management)
LinkedIn Is Now the #2 Source for AI Answers (and What That Means for Your Strategy)
Reddit's AI Citations Dropped 50% — Should You Still Build Your Strategy Around It?
Is Google About to Replace Your Landing Page?
What Is Entity Authority and Why Does It Matter More Than Domain Authority?
Are Reddit Mentions About to Become Transactions?
Is YouTube the Missing Piece in Your AI Search Strategy?
What Does Claude Sonnet 4.6 Actually Change for AI Search Strategy?
Can You Rank #1 in ChatGPT?
What Do Bing’s AI Performance and ChatGPT Ads Mean for Search?
What is an AI Visibility Audit? (And Do You Need One?)
What Does Microsoft’s AEO/GEO Guide Mean for Ecommerce?
How Should Brands Measure Visibility in AI Search?
Can You Opt Out of AI Search Without Losing Visibility?
What Does Entity Authority Actually Look Like in AI Search?
What Do ChatGPT Ads Actually Change for Brands?
What Is Digital PR and How Does It Build Authority in AI Search?
Why Are Discovery and Checkout Moving Inside AI Search?
If No One Clicks Anymore, What Is a Website For?