Infinity Nation | Growth Conversations That Matter
The Infinity Nation Podcast, hosted by Al Keck of growth marketing agency Infinity Nation, dives into the current digital landscape, especially e-commerce and B2B marketing and explores how these trends impact business growth and profitability
It features conversations with e-commerce professionals and industry partners, offering marketing insights and practical hacks that help businesses scale and adapt in the evolving digital space.
Infinity Nation | Growth Conversations That Matter
Riki Hooker, GEE | A post brexit Britain Ep.5
In this episode, host Al Keck sits down with Riki Hooker, General Manager of Global E-Commerce Experts (GEE), to discuss the challenges and opportunities of expanding your e-commerce business beyond the UK in a post-Brexit world.
Key Topics Discussed:
- Why targeted and structured planning is crucial before entering new international markets.
- The importance of compliance, including tax, VAT, and product regulations.
- Choosing the right initial markets: Europe vs. North America—considering language, culture, and logistics.
- Common pitfalls, such as starting to export before having a strategic plan.
- The value of analyzing your product range through the 80-20 rule to identify high-potential goods for specific markets.
- Strategic warehouse locations in Europe, with a focus on the Netherlands as a major hub for Brexit-related advantages.
- Nativization of your e-commerce site: language, currency, payment methods, and cultural considerations for higher conversion.
- The significance of managing customer service across time zones to maximise sales and satisfaction.
- Leveraging third-party logistics providers to ensure seamless delivery and return processes for your international customers.
This episode was recorded in April 2022.
Useful Links:
- Find out more about Infinity Nation
- Follow Infinity Nation on LinkedIn: Infinity Nation LinkedIn
- Follow Infinity Nation on Instagram: Infinity Nation Instagram
- Riki on LinkedIn: https://www.linkedin.com/in/rikihooker/
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