Infinity Nation | Growth Conversations That Matter
The Infinity Nation Podcast, hosted by Al Keck of growth marketing agency Infinity Nation, dives into the current digital landscape, especially e-commerce and B2B marketing and explores how these trends impact business growth and profitability
It features conversations with e-commerce professionals and industry partners, offering marketing insights and practical hacks that help businesses scale and adapt in the evolving digital space.
Episodes
13 episodes
James Ewens, Head of Ecommerce at Furniturebox UK | TACOS & Growth: E‑commerce Strategies After iOS 14 Ep.13
In this episode, host Al Keck sits down with James Ewens, Head of Ecommerce at Furniturebox UK to talk about how e‑commerce brands can sustain growth after iOS14 and rising privacy restrictions, specifically: shifting from channel-level trackin...
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32:26
Ffion Kelly, Head of Digital, Infinity Nation | Success & Digital Marketing Ep.12
In this episode, host Al Keck sits down with Ffion Kelly, Head of Digital at Infinity Nation to dive into the evolving world of paid media and growth partnerships to discuss what separates a traditional agency from a true growth partner. Togeth...
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19:57
Iona Silverman, Freeths | Greenwashing, what is it and what does it mean for your company? Ep.11
In this episode of Infinity Nation, Founder and CEO of Infinity Nation, Al Keck speaks to Iona Silverman, a Partner at legal firm Freeths who specialises in Intellectual Property & Media. Iona explains why greenwashing is now a major regula...
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Season 1
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Episode 11
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25:40
David Pascu, Head of Client Services at Littedata | Shopify with GA4 and simplify the tracking process Ep.10
In this episode, host Al Keck sits down with David Pascu from Littledata, to chat about Shopify with GA4 and how Littledata can simplify the tracking process. Littledata’s app tracks marketing channels, customer behavior, product sales performa...
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Season 1
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Episode 10
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18:48
Andre Brown, Founder & CEO of Advanced Commerce | Elevating E-Commerce Merchandising Beyond AI Ep.9
In this episode, host Al Keck sits down with Andre Brown, Founder & CEO of Advanced Commerce, to deep-dive into the critical art of on-site merchandising in e-commerce. They discuss why artificial intelligence (AI) and machine learning (ML)...
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Season 1
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Episode 9
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21:10
Rebecca Griffiths, Founder & CEO, Primis | The importance of caring about your customers post purchase Ep.8
In this episode, host Al Keck sits down with Rebecca Griffiths the Founder & CEO of Primis, a customer experience expert with extensive background at Amazon and e-commerce startups, to discuss why the post-purchase phas...
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Season 1
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Episode 8
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27:01
Bobbie Ttooulis, Group Marketing Director at Global Freight Solutions | The challenges of trading into Europe from the UK Ep.7
In this episode, host Al Keck sits down with Bobbie Ttooulis, Group Marketing Director at Global Freight Solutions, the UK’s largest multi-carrier provider, to discuss the complexities and challenges faced by UK businesses trading...
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Season 1
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Episode 7
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25:31
Steve Robinson, Omnicommerce | The Secrets of Marketing Spending Ep.6
In this episode, host Al Keck sits down with Steve Robinson, founder and CEO of Omnicommerce, to delve deep into marketing spend strategies, focusing on optimising long-term value through customer lifetime value and insightful dat...
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Season 1
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Episode 6
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24:42
Riki Hooker, GEE | A post brexit Britain Ep.5
In this episode, host Al Keck sits down with Riki Hooker, General Manager of Global E-Commerce Experts (GEE), to discuss the challenges and opportunities of expanding your e-commerce business beyond the UK in a post-Brexit world.<...
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Season 1
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Episode 5
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24:22
Tim Ahlenius, American Eagle | What did Q4 2021 Look Like? Ep.4
In this episode of Infinity Nation, host Al Keck and guest Tim Ahlenius from American Eagle dive deep into the status of the digital landscape impacting e-commerce growth and profitability, reflecting on Q4 2021 performance across...
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Season 1
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Episode 4
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37:50
Rob Beattie, Klarna | How 'Buy now, pay later' can help achieve greater results in eCommerce. Ep.3
In this episode, we dive into the booming world of Buy Now, Pay Later (BNPL) with Rob Beattie, Partner Manager at Klarna UK. Discover how BNPL is reshaping ecommerce, boosting acquisition, conversion, retention, and average order ...
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Season 1
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Episode 3
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34:19
Iona Silverman, Freeths | Navigating the influencer marketing landscape Ep.2
In this episode of Infinity Nation, Founder and CEO of Infinity Nation Al Keck speaks to Iona Silverman, a Partner at legal firm Freeths and specialises in Intellectual Property & Media in particular with advertising an...
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Season 1
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Episode 2
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34:54
Oli Spark, Sweet Analytics | How to use customer data effectively to drive performance in eCommerce Ep.1
In this episode of Infinity Nation and Beyond, Founder and CEO of Infinity Nation Al Keck speaks to Oli Spark, founder of marketing and analytics platform, Sweet Analytics, to explore the critical role of customer data in d...
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Season 1
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Episode 1
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31:55