The Sharon Francisco Show
I’ve been thinking about starting a podcast for years. To share the good, the bad, and the ugly that I’ve experienced in business. I feel like it's time to share some of the lessons, and I hope that it will resonate with you, and that you actually take action so that you and your business keeps growing.
I’m Sharon Francisco, a business coach for bookkeepers, but what I talk about here on the podcast will help all sorts of businesses and business owners. I hope you enjoy it!
The Sharon Francisco Show
From Burnout to Breakthrough — Mark Moore’s Leap into Business
What makes someone walk away from a secure corporate career just before a global pandemic — and end up building a thriving bookkeeping firm almost by accident?
In this episode, I sit down with my very first guest, Mark Moore, to uncover the real story behind his leap from burnout in the hotel industry to building a bookkeeping business that not only survived COVID but grew because of it. From the challenges of raising a premature baby, to the reality of starting a business with almost no safety net, Mark shares the raw truth about resilience, risk-taking, and why belief matters more than the perfect plan.
Most importantly, you’ll hear how he built a business on values, freedom, and the kind of leadership that makes people actually want to stay — and why you don’t need to have it all figured out to take the first step.
Mentioned in this episode:
- Why leaving corporate security can sometimes be the safest choice
- How one government announcement (hello, JobKeeper) turned into a flood of clients overnight
- The “no dickhead policy” that changed how Mark chooses clients and team members
- Why building a business isn’t about data entry — it’s about people, values, and leadership
- The surprising purchase on his vision board that became a turning point (hint: it’s got two wheels)
- One piece of advice for bookkeepers who feel overwhelmed and stuck
Find out more about Mark's business, STE Financial: https://stefinancial.com.au/
---
👉 Also: The Entrepreneurial Bookkeeper — grow your business without sacrificing your health: sharonfrancisco.com/program
Connect with me on LinkedIn, Facebook.
Have a question for the podcast? Email hello@sharonfrancisco.com