The Sharon Francisco Show
I’ve been thinking about starting a podcast for years. To share the good, the bad, and the ugly that I’ve experienced in business. I feel like it's time to share some of the lessons, and I hope that it will resonate with you, and that you actually take action so that you and your business keeps growing.
I’m Sharon Francisco, a business coach for bookkeepers, but what I talk about here on the podcast will help all sorts of businesses and business owners. I hope you enjoy it!
Episodes
21 episodes
Ron Baker on the Next Era of Bookkeeping and Accounting
The profession is evolving — fast. In this episode, Sharon is joined by Ron Baker to unpack why value pricing had its moment, why subscription pricing is the natural next step, and how bookkeepers and accountants can step into a future built on...
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Season 1
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Episode 20
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50:54
Money Beliefs We Never Question — But Should
Most of us never learnt how to have a healthy relationship with money — especially women who built their business alongside raising families. For many bookkeepers, the partner became the “financial safety net,” and without realising it, the bus...
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Season 1
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Episode 19
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31:39
When You’re Stuck — How to Stop Ghosting Yourself
We all hit seasons where things feel heavy — the business feels hard, energy is low, decisions stall, and everything starts to blur. Most people respond by blaming themselves or going into avoidance. But you’re not broken — you’re just at a poi...
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Episode 18
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24:26
Why People Do What They Do — Understanding DISC
Ever wondered why some clients want every detail and others just want the quick version? Or why some team members thrive under pressure while others quietly shut down? In this episode, we break down the DISC framework as a practical way to unde...
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Episode 17
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22:25
When You’re Exhausted, Foggy & Not Getting Answers
If you’re tired, foggy, overwhelmed and feel like “something’s off” — but every GP visit says you’re fine — this episode will feel like a breath out. Dr Adrian Clegg joins us to unpack why so many women in midlife aren’t getting the answers the...
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Episode 16
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46:11
When the Common Denominator Is You — Leading Above the Line
Some business problems just keep showing up — tricky clients, cashflow issues, team turnover.When that happens, there’s one question worth asking: what’s mine to own?In this solo episode, we explore what it means to lead ...
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Episode 15
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24:44
The 100-Year Life — The Deeper Truths
What if midlife isn’t the slowdown everyone talks about — but the decade where your power truly expands?In this solo episode, we explore The 100-Year Life by Professor Lynda Gratton and Andrew Scott — a powerful reframe on agein...
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Episode 14
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15:34
Stay Sassy and Stay Curious — Finding Courage Beyond Comfort
What if the best parts of your life are sitting quietly on the other side of fear?In this solo episode, we dive into what it really means to stay sassy and stay curious — to challenge the predictable path, to question “is this it?”, and to ...
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Episode 13
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20:30
Steady Hands, Strong Hearts — with Rob Marshall (ICB GM)
What keeps bookkeepers grounded when life and lodgements pile up? In this uplifting conversation with Rob Marshall— professional bookkeeper, General Manager at ICB, and a proud advocate for small business communities — we unpack the habi...
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Episode 12
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59:13
Why Being Yourself is Your Superpower — with Jane Anderson
What if the moment you stopped hiding was the moment everything changed?In this uplifting conversation with Personal Brand expert and 14x author Jane Anderson, we explore how personal brand, integrity, and courage can open doors — not ju...
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Episode 11
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1:02:26
I’m Always Tired, Foggy, and Cranky – And It’s Not Just Menopause
Tired, foggy, cranky — and told it’s “just menopause”? In this episode, I share how brain fog nearly derailed me, the turning point I found in functional medicine, and why you should never settle for “this is just how it is.”Mentioned in...
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Episode 10
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13:10
Communication Is the Response You Get
If you’re not getting the response you want — from clients, team, or even loved ones — it’s not them, it’s how you’re communicating.In this episode, I unpack one of my favourite NLP principles: communication is the response you get. You’...
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Episode 9
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25:59
Scaling with Confidence — Navigating the Tug-of-War Between Growth, Systems, and Self-Care
Scaling isn’t just about numbers — it’s about balancing growth, systems, and self-care. For bookkeepers, accountants, and business owners, that often means pricing struggles, letting go of control, and creating boundaries that stick.In t...
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Episode 8
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22:27
What Bruce Springsteen Taught Me About Marketing
Most of us didn’t start our businesses thinking about marketing and sales. Our client base often grew organically — through referrals, word of mouth, or just showing up. But here’s the truth: relying solely on referrals can be risky. If they dr...
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Episode 7
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24:03
The Truth About Belief, Endurance, and a Bucket of Rats
Sometimes the thing that keeps us going isn’t stamina, skills, or even sheer grit — it’s belief.In this episode, I share a story about rats (yes, real ones) that completely changed how I think about endurance, business, and why so many o...
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Episode 6
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12:34
The Money Fog — When Smart Women Stop Looking at the Truth
Even the smartest, most capable bookkeepers and accountants sometimes avoid their own numbers. Not because they’re lazy or bad with money — but because it feels uncomfortable to face the truth.In this episode, we uncover the hidden habi...
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Episode 5
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21:53
From Burnout to Breakthrough — Mark Moore’s Leap into Business
What makes someone walk away from a secure corporate career just before a global pandemic — and end up building a thriving bookkeeping firm almost by accident?In this episode, I sit down with my very first guest, Mark Moore, to uncover t...
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Episode 4
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58:30
Why You Need to Stop Saying “I’m Just a Bookkeeper”
“I’m just a bookkeeper.” It sounds harmless, but that one little word — just — can shape your entire business identity.In this episode, I dig into how your self-image affects everything: your prices, your boundaries, your time freedom, a...
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Episode 3
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8:32
The Quiet Truth About Confidence (And How to Build It)
Confidence isn’t something you’re born with — it’s something you build. In this episode, I dive into the real roots of confidence, including the powerful moment in my childhood that shaped how I show up today… and why so many women still feel l...
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Episode 2
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11:33
The Story You Tell Yourself Is Running Your Business
Our deeply ingrained beliefs and inner dialogue shape how we show up in business — often without us even realising it. In this episode, I talk about how impostor syndrome, procrastination, and outdated identity stories sabotage our success… and...
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Episode 1
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17:37
Glass Half Full, French Husband, and a Fresh Start
Welcome to the very first episode of The Sharon Francisco Show! In this episode, I share why I created this podcast, what you can expect in future episodes, and how mindset has shaped everything in my life — from backing myself through failure ...
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21:14